Marketing Professional
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My unique combination of a BFA and an MBA sets me apart in the digital marketing space. With a strong foundation in creative storytelling and visual communication, I bring an artistic, design-driven perspective to marketing strategy. Paired with my analytical and business acumen, I seamlessly blend creativity with data-driven decision-making.
This rare fusion allows me to craft compelling, high-performing campaigns that not only resonate emotionally but also drive measurable results, enabling me to bridge the gap between art and commerce effectively.
I have a diverse background in marketing, spanning e-commerce, hospitality, medical device sales, and B2B sectors, allowing me to bring a well-rounded perspective to digital strategy. With expertise in lifecycle marketing, content strategy, and performance marketing, I have successfully developed and executed multi-channel campaigns that drive revenue growth and enhance brand visibility. My experience in email automation, CRM management, SEO, paid media, and data analytics enables me to optimize customer journeys and improve engagement.
Combining creativity with data-driven decision-making, I excel at crafting impactful strategies tailored to different industries and audience segments.
Texas A&M Mays School of Business
School of the Art Institue Chicago