Calliope Barnes

I am a performance-driven Digital Marketing Specialist focused on Google Ads and Facebook Ads. I have experience managing and scaling high-budget advertising campaigns for ecommerce and lead generation businesses. Skilled in campaign optimization, audience targeting, conversion tracking, and ROAS improvement. I am detail-oriented, analytical, and committed to delivering measurable growth for clients.

Google Ads & Facebook Ads Specialist

Managed and optimized high-budget campaigns across Search, Display, Shopping, and Meta Ads platforms.

• Improved ROAS and reduced CPA through data-driven optimization
• Managed audience targeting, retargeting, and funnel strategies
• Implemented GA4, Pixel, and conversion tracking
• Worked with ecommerce and lead generation brands
• Created performance reports and scaling strategies

Bachelor’s Degree in Marketing / Business Administration