Calliope Barnes
Google & Facebook Ads Specialist
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About
I am a performance-driven Digital Marketing Specialist focused on Google Ads and Facebook Ads. I have experience managing and scaling high-budget advertising campaigns for ecommerce and lead generation businesses. Skilled in campaign optimization, audience targeting, conversion tracking, and ROAS improvement. I am detail-oriented, analytical, and committed to delivering measurable growth for clients.
Experience
Google Ads & Facebook Ads Specialist
Managed and optimized high-budget campaigns across Search, Display, Shopping, and Meta Ads platforms.
- Improved ROAS and reduced CPA through data-driven optimization
- Managed audience targeting, retargeting, and funnel strategies
- Implemented GA4, Pixel, and conversion tracking
- Worked with ecommerce and lead generation brands
- Created performance reports and scaling strategies
Education
Bachelor’s Degree in Marketing / Business AdministrationStrong academic background in digital marketing, business development, brand strategy, and customer acquisition.
