Olivia Johnston

Creative strategist and brand architect specialized in fashion, wellness, and luxury. I transform abstract concepts into resonant narratives and scalable operational systems. Expert in multi-channel content and social strategy, I build immersive digital experiences that blend artistry with commercial growth. Passionate about building brands that feel human in an increasingly algorithmic marketplace.

Founder & Creative Director - FIIONA.com - San Diego, CA

(2025-01)

Independent fashion brand defined by an aesthetic synergy of music, fine art, and rhythmic movement.

• Engineered the full go-to-market architecture—identity, positioning, and multi-channel systems—driving a 250% surge in traffic within the first six months.
• Designed integrated campaign systems blending nostalgia with modern digital commerce, resulting in a 35% lift in conversion performance.
• Orchestrated a global marketing calendar that bridges seasonal product launches with consistent, narrative-driven brand storytelling.
• Authored all brand narratives and campaign assets to ensure an emotionally resonant, cohesive voice across every digital touchpoint.
• Built scalable operational frameworks for launch coordination and asset management to sustain long-term commercial growth.

Visual Merchandising & Sales - Earths Elements - San Diego, CA

(2024-01 - 2026-01)

Wellness retail and wholesale company specializing in crystals, minerals, jewelry, and lifestyle goods.

• Enhanced visibility for 3,000+ SKUs via innovative merchandising, driving a 25% increase in sales and engagement.
• Managed new location launches and local events, increasing foot traffic by 50% and strengthening community ties.
• Boosted engagement by 30% through experiential wellness merchandising.
• Optimized workflows and partner relations by streamlining sample organization and retail display management.

Marketing & Communications Manager - Aviva Stanoff Design - San Diego, CA

(2022-01 - 2024-01)

Luxury textile and home design studio known for handcrafted velvet, artisan techniques, and collectible décor

• Optimized e-commerce workflows across affiliate platforms, improving the customer journey and reducing cart abandonment by 25%.
• Executed merchandising campaigns that increased brand visibility and boosted customer engagement by 40% using strategic marketing assets.
• Led digital merchandising transitions on Shopify and Etsy, driving a 35% online sales increase during high-volume seasonal launches.
• Enhanced data integrity and campaign management by collaborating cross-functionally to improve product attribute accuracy in Excel.

Strategic Sales & Marketing - AlphaBOLD - Los Angeles, CA

(2018-01 - 2022-01)

Technical solutions consulting across BI, AI, IoT, ERP, CRM, and SaaS enterprise solutions

• Generated 200+ leads and a 150% ROI through data-driven marketing and cross-functional communication.
• Utilized KPIs and market analysis to boost lead generation by 25% and support revenue growth via forecasting.
• Enhanced operational efficiency by 30% for 50+ clients by optimizing performance across ERP, BI, AI, IoT, CRM, and SaaS.
• Streamlined workflows and improved reporting using BI tools to facilitate team collaboration and creative marketing goals.

Account Executive - FMT Consultants - Los Angeles, CA

(2015-01 - 2018-01)

Software implementations, IT services, and custom development across Microsoft, Oracle, SAP, and Salesforce

• Managed client accounts and CRM systems to optimize reporting workflows via custom dashboards, driving enterprise software adoption through tailored presentations.
• Improved business development by building cross-functional relationships and executing strategic outreach, leading to a 30% growth in client acquisition.

Master of Business Administration - Marketing - Pepperdine Graziadio Business School (2020-01 - 2023-01)

Bachelors of Arts - Political Science - California State University, San Marcos (2009-01 - 2014-01)