Joel Kosciak
Administrative, Advertising/Marketing Professional
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About
Results-driven administrative and marketing professional with over 20 years of experience driving business growth through strategic media planning, efficient operations, and exceptional customer service.
Experience
Administrative Skills: Microsoft Office Adept, Time Management, Organization, Deadline Focused
Marketing Skills: Media Buying, Media Strategy, Analytics Interpretation, Audience Targeting
Soft Skills: Customer Service, Integrity, Adaptability, Collaboration
Other: Creativity, Integrity, Loyal, Proactive, Resourcefulness
WORK EXPERIENCE
Market Mentors
155 Brookdale Drive, Springfield, MA 01104
June 2021 to May 2024
Office Administrator
- Managed front desk operations, including calls, mail handling, and guest reception
- Coordinated media buys (print, digital, out-of-home) and printing/promo vendor quoting
- Provided financial assistance, IT troubleshooting, and production studio support
- Maintained office inventory and created weekly informative signage
- Proactive with In-House Game Creation for office morale
Selected Clients: Dowd Insurance, Excel Dryer, Freedom Credit Union,
Rocky’s Ace Hardware, Sun Gro Horticulture, Western New England University
Access To Media
432 Front St, Chicopee, MA, 01013
August 2019 to June 2021
Media Buyer/Researcher
- Communicated with national and local advertising media providers (print, digital, broadcast, OOH)
- Gathered rates, audience information, and negotiated with vendors for proposal requests
- Created comprehensive proposals for clients The Republican Newspaper (Advance Pub.)
(Parent company also owns MassLive.com)
1860 Main St., Springfield, MA 01103
April 2015 to August 2019
Account Executive
- Developed and retained a diverse client list through branding, advertising, and marketing solutions
- Created targeted display campaigns and social media strategies, with Google AdWords certification
- Consistently sought new revenue growth opportunities
Selected Clients: Asnuntuck Community College, Bay Path College, Center Square Grill, ERC5, Footprints, Hampden Hearing, HUB Insurance, The Reserve at East Longmeadow The Republican Newspaper (Advance Pub.)
October 2010 to March 2015
Advertising Sales Assistant
- Demonstrated exceptional performance, supporting and managing account executives and coordinating monthly special sections
- Earned 21 monthly nominations for excellence in the advertising department, showcasing the go to source for knowledge
WFSB-TV3 (CBS – Meredith Corporation)
Rocky Hill/Hartford, CT
February 2006 to May 2010
Operations Technician
- Managed Master Control operations, ensuring accurate programming and commercial spot playback
- Coordinated commercial spot ingesting and data entry
- Assisted studio and control room production, working with directors, producers, and talent
Education
Eastern Connecticut State University – Willimantic, CT – September 2001 to May 2005
