Paul Krofchik

Retail leader with a strong record of driving sales, leading store operations, and building high-performing teams. Recognized for driving operational excellence, exceeding sales targets, and fostering inclusive, high-performing environments. Adept at aligning store operations with brand vision, elevating customer service standards, and developing talent to achieve business objectives.

Passionate about brand storytelling, visual merchandising, and upholding the highest standards in compliance, safety, and inventory management. Committed to building a culture of belonging and continuous improvement.

Assistant General Manager at Jared The Galleria of Jewelry (2023-10 – Present)

Leadership role driving sales growth, customer experience, and team performance at luxury jewelry retailer.

• Drove annual sales growth 7.1%, from $2.8M to $3.0M, by leading from the floor, reviewing KPIs daily, and coaching in the moment to keep customer connection, conversion, and sales execution at the center of the business.
• Increased store capture rate from 81% to 100% by year end through customer experience training, hands on coaching, and a strong daily focus on clienteling.
• Finished the year with a 4.9 Google rating by making customer satisfaction #1 top priorities, resolving issues with urgency, and reinforcing a service culture built on trust, follow through, and relationship building.
• Improved team performance by 40% and reduced turnover by 35% by building a culture of accountability, coaching, recognition, and development, with strong focus on customer driven selling and consistent service standards.
• Increased average transaction value by 15% through product knowledge, add on selling, client follow up, and a sales approach centered on customer needs, client experience, and strong floor leadership.

Store Manager at Popshelf (2022-05 – 2023-09)

New store opening and operational management for discount retail concept with focus on revenue delivery and team development.

• Delivered $1.3M in new store revenue, exceeding the $1.0M plan by 30% through leading from the floor, coaching in the moment, and driving disciplined execution across the sales floor.
• Recruited, hired, onboarded, and developed a team of 25 new associates, ensuring customer experience was the focus from day one through clear expectations, hands on training, and consistent accountability.
• Finished the year with an outstanding 4.9 Google rating by connecting with new customers, explaining the store experience, and creating strong first impressions from day one.
• Delivered a successful new store opening through hands on leadership in merchandising, freight placement, signage setup, staffing, POS readiness, and operational execution.
• Earned 100% on pop shop standards while reducing shrink and inventory expense through disciplined planogram execution, backroom organization, daily audits, and stock control.

Store Manager at Pet Supermarket (2019-07 – 2022-05)

Store operations and sales management with emphasis on customer education, team development, and performance during COVID-19 period.

• Drove sales growth during COVID from $1.2M to $1.5M by turning product knowledge and animal care education into a stronger customer experience, while coaching in the moment and reinforcing daily execution standards.
• Built and developed a team of 20 associates through structured training, documented coaching, and consistent follow up, creating a service culture focused on pet parent confidence, accountability, and store performance.
• Maintained a strong 4.8 Google rating through COVID by leading a high performing team that put customers first, listened to their needs, and delivered a reliable, supportive store experience.
• Strengthened customer loyalty by educating pet parents on animal care, nutrition, and store solutions, while improving merchandise supply, on shelf availability, inventory accuracy, and backroom execution.
• Protected the business through strong safety, compliance, cleanliness, and loss prevention standards supported by daily checks, incident reporting, and disciplined operational follow through.

Executive Team Leader / Assistant General Manager at Target (2018-08 – 2019-07)

Leadership of Ready to Wear and Accessories department with focus on sales growth, guest satisfaction, and team management.

• Grew Ready to Wear and Accessories sales from $7.9M to $9.0M through strong floor leadership, team accountability, and a customer focused selling culture built on daily coaching and execution.
• Raised guest satisfaction from 68 to 89 NPS by coaching in the moment, resolving issues quickly, and creating stronger customer connection through consistent follow up and service recovery.
• Directed scheduling, staffing, and workload planning for 20 to 40 associates, aligning labor to traffic, selling peaks, and service needs to support a smooth and customer focused operation.
• Maintained strong merchandising, stock flow, cleanliness, safety, and brand standards while using sales reporting to identify trends, improve execution, and strengthen business performance.

AGM / Senior Merchandising Manager / Signature Manager at Macy's Inc. (2005-06 – 2018-07)

Leadership of $20M business across multiple departments with team oversight and performance management.

• Directed a $20M business across Cosmetics & Fragrance, Apparel & Center Core, leading 75 team members, setting floor routines & enforcing customer experience standards.
• Increased Accessories & Center Core sales from $4.3M to $5.16M & lifted conversion by 20% through product training, vendor events & on-floor coaching.
• Delivered 105% to plan by setting daily goals, tracking KPIs & driving performance follow-up.
• Ranked top 3% in the South Region for loyalty accounts & increased repeat engagement by 30% through clienteling & outreach.
• Maintained shop-ability, planogram execution, seasonal transitions, pricing accuracy & inventory reconciliations.

Senior Co-op Buyer / Merchandise Manager at Barneys New York (1997-01 – 2005-01)

Merchandise buying and assortment planning for luxury retail with focus on designer partnerships and profitability.

• Curated assortments for Women's & Men's Co-op, partnering with designers on accessories line planning to support brand vision, customer demand, & profitability.
• Oversaw open to buy reporting, sell through analysis, budgets, & inventory decisions to protect margin & improve results.

Executive Training Program / Buyer at Macy's (1991-01 – 1997-01)

Seasonal buying and luxury product presentation management.

• Managed seasonal buying plans and luxury product presentation to support financial objectives and uphold brand standards.

Bachelor of Arts in Retail Management and Marketing – Johnson & Wales University