Peter Trumbo

Field-based event and brand professional with 20+ years of experience across powersports, OEM representation, dealer development, experiential marketing, and live event execution throughout North America. Experienced representing major consumer brands at national events, delivering product demonstrations and training, managing event setup and teardown, coordinating field teams, and adapting brand messaging to diverse audiences. Extensive experience working independently in high-travel environments, including consumer rallies, trade shows, agricultural events, dealer activations, and multi-day national tours.

Strong combination of product expertise, field operations, customer engagement, sales, and brand representation.

Event Product Specialist at Warnert Promotions (2026-07 – Present)

Represent Can-Am Off-Road and the broader BRP portfolio as an event product specialist and brand representative across consumer, industry, agricultural, and recreational events throughout North America, including events in Canada, Alaska, and Hawaii.

• Deliver in-depth product presentations, walk-arounds, and live demonstrations of Can-Am off-road vehicles to consumers, dealers, industry professionals, and agricultural audiences.
• Represent the broader BRP portfolio, including Can-Am On-Road, Can-Am Off-Road, and Sea-Doo, at major company and industry events including BRP Club.
• Execute event setup and teardown, including booth, display, product, and activation preparation in field environments.
• Adapt product messaging, demonstrations, and customer engagement strategies to distinct audiences ranging from powersports enthusiasts to agricultural and industry professionals.
• Serve as an on-site brand resource, translating technical product features into clear and compelling customer benefits.
• Assumed Tour Manager responsibilities for the International Plowing Match activation, coordinating on-site logistics, team execution, event flow, and daily operational needs, including towing and managing a 28-foot trailer.
• Travel extensively throughout North America for multi-day events, working independently while coordinating with event teams, brand representatives, dealers, and event partners.

Brand Development Manager (Contract) at LOOK Marketing / BRP, Can-Am On-Road (2022-03 – 2026-07)

Led field-based dealer development, brand activation, product training, and experiential marketing initiatives for BRP's Can-Am On-Road division across multi-state markets.

• Executed dealer activations, product training, retail events, and brand initiatives across the United States.
• Trained dealership teams of 30–40+ employees on product positioning, customer segmentation, sales strategy, and retail execution.
• Partnered with Regional and District Sales Managers to identify dealer performance gaps and develop field-level improvement strategies.
• Improved showroom presentation, merchandising, POP execution, and customer experience at underperforming dealerships.
• Represented BRP and Can-Am at major national events including Sturgis, Daytona Bike Week, Americade, and Arizona Bike Week.
• Represented Can-Am's 2025 electric motorcycle lineup, Pulse and Origin, at national rallies, trade shows, dealer activations, and consumer events.
• Maintained post-event dealer engagement and follow-up to extend the impact of field activations beyond the event itself.
• Contributed to dealer performance increases exceeding the company's 12% year-over-year target, with observed growth in the approximately 19–22% range.
• Recognized as a top producer for two consecutive years.

Director of Marketing & Development at Shop Your Own Mortgage (2019 – 2021)

Led brand development, partnership development, and marketing initiatives for a startup mortgage and technology platform.

• Developed strategic relationships with brokerages and industry stakeholders to support platform growth and adoption.

Realtor at Keller Williams Hollywood Hills (2016 – 2019)

Provided residential real estate sales and client representation services in a competitive Los Angeles market.

District Sales Manager at TrafFix Devices, Inc. (2012 – 2016)

• Managed a multi-state territory spanning dealers, distributors, and public-sector accounts.
• Secured contracts through California Department of Transportation competitive bidding.
• Expanded market penetration through dealer development and targeted sales initiatives.

District Sales Manager at Malaguti Motorcycles (2008 – 2011)

Built the U.S. dealer network from the ground up for an Italian motorcycle brand entering the American market.

• Prospected and onboarded dealerships throughout California, Arizona, and Nevada.
• Developed dealer demo programs, merchandising strategies, and market-entry initiatives.

Sales Associate at Del Amo Motorsports (2005 – 2008)

Sold motorcycles, personal watercraft, and powersports vehicles in a high-volume dealership environment.

• Conducted hands-on product demonstrations and supported dealership sales events.

B.S. in Cinematography & Film Production – Los Angeles Film School