Philip Aiello

Award-winning marketing professional with over 10 years of leadership experience, specializing in hospitality, brand development, and multi-channel campaigns. My extensive background encompasses an exceptional work ethic and commitment to organizational objectives. With over 10 years of managerial experience, I am proud of my ability to collaborate with others to achieve objectives on time and with exceptional attention to detail.

Marketing, PR, and Technology Consultant & Manager on Duty at Bar Salotto (2023-07 – Present)

• Consult the management team in all areas of marketing, public relations, and technology
• Implement Toast POS and third party integrations, including 7Shifts, OpenTable, and Delivery networks
• Design, develop, and execute website, social media presence, ad strategy, influencer outreach, PR and promotions
• Serve as assistant general manager, leading and mentoring FOH staff, hiring team members

Freelance Marketer & Designer at Phil Aiello Marketing (2011-01 – Present)

• Consult clients and develop marketing strategies that suit the organization's objectives
• Design and develop print and web graphics, videos, and maintain social media outlets
• Utilize best search engine optimization practices strategically improve reach and retention

Director of Marketing at Vudu Consulting + ESports Performance Academy (EPA) (2020-09 – 2023-10)

• Serve as first dedicated marketing position, building all facets of the marketing strategy from the ground up
• Serve as project lead on extensive rebrand and website redevelopments for both Vudu and EPA
• Develop all print and digital communications publications, including annual year-in-review publication, sales collateral, blog content, white papers, email marketing, social media, and video
• Maintain all marketing touch points, including social media, website, print material, apparel, in-person events

Marketing Associate at Alamode Foods (2020-06 – 2021-10)

• Oversee and implement all sales, marketing and business initiatives across all Vero Cafe locations
• Manage marketing strategies across family of brands - Alamode Foods, Vero Coffee & Gelato, Massa Pizza Co.
• Assist in organizational growth; interview, mentor, and train new teams, bring new locations online

Director of Marketing & Technology at Sigma Alpha Epsilon (2016-08 – 2020-08)

• Collaboratively lead a team of five to execute the organization's marketing and communications strategy
• Maintain critical IT infrastructure and serve as point-of-contact for all third party technology vendors
• Serve as Editor for all print and digital communications publications
• Develop administrative strategies, technology, and automations to simplify systems and reduce paperwork
• Serve as project lead on and implement all technology and marketing projects; including extensive rebrand, multiple website redevelopments, and technology transitions

BS in Journalism Major, Advertising Emphasis – University of Wisconsin Oshkosh (2011 – 2015)

AS in Culinary Arts – Kendall College (2009 – 2011)