Barbara J Mitchel

Senior digital media and advertising sales executive with 20+ years of experience driving multimillion-dollar revenue growth across programmatic advertising, CTV/OTT, OLV, mobile, podcast, and AI-powered advertising solutions. Proven success building new territories, opening regional offices, developing strategic agency partnerships, and scaling revenue across startup, growth-stage, and enterprise media organizations. Deep relationships with holding companies, independent agencies, and Fortune 500 brands nationwide.

Expertise in consultative sales, enterprise account management, multicultural marketing, and go-to-market strategy.

Executive Sales Consultant - MariVi and Company LLC.

(2026-03)

• Provide strategic sales consulting and business development support for digital media and advertising technology initiatives.
• Advise on revenue growth strategies, agency partnerships, and market expansion opportunities.
• Support AI-driven advertising and media sales initiatives.

Vice President of Sales - PrismaIQ

(2025-02 - 2025-12)

• Led sales strategy and revenue development for AI-powered advertising and digital media solutions.
• Developed strategic partnerships with agencies and enterprise advertisers.
• Drove new business development across programmatic, digital video, and advanced advertising products.

Executive Sales Consultant, Midwest - Relevant+

(2024-02 - 2024-11)

• Managed Midwest territory sales initiatives for digital advertising solutions.
• Expanded agency relationships and identified new revenue opportunities.
• Delivered consultative sales support across media, programmatic, and audience-targeting solutions.

Vice President of Sales - MundoNow & OYENOS Podcast Network

(2023-02 - 2023-11)

• Opened Chicago office and led sales across the Midwest, Canada, Texas, and West Coast territories.
• Managed strategic partnerships with major holding companies and independent agencies including Publicis, Omnicom, Dentsu, GroupM, Horizon Media, and IPG agencies.
• Sold podcast advertising, digital media, OLV, mobile, and multicultural advertising solutions.
• Expanded agency and advertiser relationships across Hispanic and multicultural media verticals.

Vice President of Sales, Midwest - Adsmovil

(2019-09 - 2023-02)

• Opened and led the Chicago office for a multicultural and mobile-first advertising technology company.
• Managed Midwest territory spanning Canada through Texas.
• Grew annual revenue from $50K to $3.5M through strategic agency partnerships and programmatic advertising solutions.
• Sold mobile, programmatic, video, audience targeting, and multicultural media solutions.
• Developed strong relationships with holding companies, independent agencies, and enterprise brands.

Senior Sales Director - Pulpo (An Entravision Company)

(2017-09 - 2019-08)

• Managed Midwest sales territory for multicultural digital media and advertising solutions.
• Increased annual revenue from $60K to $2.4M within two years.
• Sold programmatic advertising, mobile media, digital video, and branded content solutions.
• Expanded agency partnerships and advertiser relationships throughout the region.

Sales Director, Midwest & Detroit - Newsweek / IBT Media

(2016-10 - 2017-09)

• Re-opened Chicago office and represented Newsweek, International Business Times, Medical Daily, iDigital Times, and Latin Times properties.
• Developed strategic advertising partnerships with Midwest agencies and advertisers.
• Managed digital media sales across news, business, and lifestyle publishing brands.

Vice President, U.S. National Sales - Batanga Media (now ViX, Inc.)

(2011-05 - 2016-09)

• Led U.S. national sales for global Hispanic-focused digital media and content company.
• Managed team of six sales professionals across multiple U.S. markets.
• Oversaw display, video, audio, and mobile advertising sales.
• Increased annual sales revenue by 30% year over year.
• Grew total company revenue to $32M.

Vice President of Sales, Western Region - Batanga Media (now ViX, Inc.)

(2010-09 - 2011-05)

• Managed West Coast and Midwest sales territories including Los Angeles and San Francisco.
• Increased Midwest sales by 35% and West Coast sales by 25%.
• Directed regional sales strategy and agency development initiatives.

Sales Director, Central Region - Batanga Media (now ViX, Inc.)

(2008-01 - 2010-09)

• Opened Chicago office and established Midwest sales operations.
• Tripled regional revenue in first year and doubled growth in second year.
• Managed major accounts including Procter & Gamble, Unilever, Wrigley, BlackBerry, and Sprint.

Director, Midwest Sales - Business.com

(2004-09 - 2008-01)

• Opened Chicago office for B2B search engine and digital advertising platform.
• Increased Midwest sales revenue by 400%.
• Managed strategic accounts including Hewlett-Packard, Dell, Scottrade, and Uline.
• Drove enterprise advertising partnerships and lead-generation solutions.

Sales Director - AOL

(2001-10 - 2004-08)

• Specialized in CPG advertising sales and enterprise account management.
• Managed General Mills, the company's largest Midwest account.
• Additional key clients included Kraft, ConAgra, Kellogg's, Nestlé, and Purina.
• Sold integrated digital advertising and brand marketing solutions.

Vice President of Sales - Engage Inc. (A CMGI Company)

(1999-05 - 2001-10)

• Managed seven-person national sales team for AudienceNet profile-driven advertising platform.
• Collaborated with product management to launch new advertising products and pricing strategies.
• Led national sales development and strategic client initiatives.

Senior Sales Representative - McGraw-Hill / LAN Times (Acquired by CMP Media)

(1993-11 - 1999-05)

• Named Sales Representative of the Year for three consecutive years.
• Managed major technology accounts including U.S. Robotics, Compaq Computer, and NEC.
• Developed integrated advertising programs for enterprise technology brands.

Bachelor's Degree - The University of Texas at Austin