
Poonam Singh
Results-driven healthcare professional specializing in residency coordination, business development, and marketing
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About
Results-driven healthcare professional specializing in residency coordination, business development, and marketing. Expertise in program administration, regulatory compliance, and community outreach enhances organizational growth. Proven ability to increase enrollment and improve operational efficiency across healthcare systems.
Experience
Residency Program Coordinator at NuHealth Hospital (2025-01 – Present)
- Oversaw daily activities of residency/fellowship program, collaborating in development and implementation of operational policies, procedures, and standards to ensure program effectiveness
- Led development and planning of internal review process, recruitment, and graduation activities to enhance program outcomes
- Provide administrative oversight for all residency programs including using New Innovations technology to maintain residents databases in ERAS applications
- Keep the department up to date with ACGME/NRMP associations, including creating ROL (Rank Order List)
- Coordinated and documented departmental GMEC and PEC monthly staff meetings, ensuring accurate records and follow-up on action items
Engagement Specialist / Community Marketer at Humana (2022-01 – 2024-01)
- Established and maintained relationships with professional referral sources and community stakeholders, enhancing collaboration
- Conduct Grassroots Marketing efforts with a niche in the South Asian Community using my various language dialects
- Supported marketing initiatives to boost brand awareness through activities at physician offices, adult day cares, senior centers, libraries, and senior living communities
- Brand Humana Products by participating in Health Fairs and all senior-related events in Nassau/Suffolk counties
- Advanced business development by participating in multiple networking organizations across Long Island
Business Development Manager at AgeWell (2016-01 – 2022-01)
- Manage LHCSA accounts and utilize management information systems to adequately monitor the referral process, exceeding my weekly enrollment goals by 120% in the last 2 years
- Collaborated with doctors' offices, senior centers, and local business chambers to effectively brand AgeWell's MLTC line through large presentations, maintaining product recognition in key service areas
- Compiled a database of several hundred contacts, including specialized physicians now participating providers within the AgeWell network to strengthen service offerings
- Conducted grass roots marketing in communities, focusing on South Asian populations in Nassau and Suffolk counties of Long Island using Hindi, Punjabi, and Gujarati to enhance outreach
- Compile weekly productivity and marketing reports and stay in compliance with New York State
Director, Marketing & Admissions at Hilaire Rehab and Nursing (2007-01 – 2013-01)
- Increased nursing home admission sales by 20% annually
- Accelerated marketing and outreach programs, resulting in steady inflow of long-term and rehabilitation residents
- Organized seminars and marketing campaigns that educated potential customers and enhanced community awareness
- Spearheaded and initiated the development of our website platform to target potential markets
- Initiated sales calls to doctor's offices, assisted living facilities, elder care law attorneys, financial professionals, and hospital discharge planners, leading to increased submissions of patient review instruments to the facility
- Organized and conducted in-house facility tours and assisted the families with admissions paperwork
- Wrote promotional releases, press releases, brochures, and advertisements for health fair events
- Maintained knowledge of federal and state regulations for ever changing reimbursement rates to the facilities
Admissions Coordinator at Affinity Skilled Living & Rehab Center (2003-01 – 2007-01)
- Collaborated with hospitals and assisted living facilities, conducting site visits to assess bed availability for new residents
- Led facility tours and managed admissions documentation for incoming residents
- Coordinated community events and health fairs, building a pipeline of prospective admissions
Community Outreach Specialist at Northwell University Hospital (2002-01 – 2003-01)
- Provided counseling services to elderly following 9/11 attacks, helping them cope with trauma and recover
- Delivered presentations and led group counseling sessions at various senior centers and assisted living facilities to create awareness of "Project Liberty"
- Collaborated on one-year grant with Federal Emergency Management System and Community Medical Health Services to support community health initiatives
Fellowship at Kaiser Permanente (1997-01 – 1998-01)
- Completed rigorous training and didactic program to develop managerial skills in health care management for minority professionals
- Analyzed data for Humana acquisition by Kaiser Permanente, supporting senior director of negotiations
- Completed day-to-day duties accurately and efficiently
- Contributed innovative ideas and solutions to enhance team performance and outcomes
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services
Internship at Beth Israel Medical Center (1996-06 – 1996-08)
- Supported practice administrators in operational and clinical departments to enhance network development in insurance programs through physician credentialing for contracted HMOs
- Completed day-to-day duties accurately and efficiently
- Contributed innovative ideas and solutions to enhance team performance and outcomes
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services
Education
MHA in Health Care Administration – Hofstra University (1996-06)
Bachelors in Marketing, Psychology – Hofstra University (1994-01)
