Priya Sridhar

Experienced Content Strategist and Copywriter with over 6-8 years of expertise in creating compelling content, implementing SEO strategies, and managing cross-functional projects to drive engagement and growth. Proven track record of collaborating with international brands to enhance digital marketing efforts, optimize content performance, and increase conversions. Skilled in editorial content creation, technical writing, social media management, and audience engagement across diverse platforms.

Adept at utilizing data-driven insights and storytelling to meet KPIs, with a focus on building long-term relationships with both internal and external stakeholders. Enthusiastic about creating content that resonates with audiences while advancing organizational goals.

Content and SEO Specialist at BALAMBICO MARKETING AGENCY (2010-02 – Present)

• Publish 2+ articles per month on author news and marketing media education, reaching a global audience of 1 million unique visitors.
• Develop and execute content strategies for personalized blogs, engaging a global target audience of 4.44 billion.
• Educate readers on trends in author media and promotion.
• Produce 2-3 articles monthly, each receiving 500-800 views, contributing to a 12% increase in reader retention.

Library Page at MIAMI-DADE COUNTY PUBLIC LIBRARY SYSTEM (2025-12 – Present)

• Organize, update and maintain library branch collection through daily tasks and long-term assignments.
• Provide recommendations for weeding, collection development and circulation.
• Participate in outreach programs, increasing library membership by 20% annually.
• Educate patrons on available county resources, programs, and services, increasing patron satisfaction by 5%.

Contributor at SUPERJUMP (2021-01 – Present)

• Publish 2+ articles per month on book-related news and pop culture, reaching a global audience of 3.2 million unique visitors.
• Interview 10+ video game developers and voice actors to promote upcoming releases, driving increased word-of-mouth sales.
• Educate readers on trends in video games, pop culture, and independent media markets.
• Produced 2-3 articles monthly, each receiving 400-600 views, contributing to a 12% increase in reader retention.

Creative Content Marketing Strategist, Marketing Business Partner at DIAMONDS INTERNATIONAL (2023-05 – 2024-05)

• Led content strategy and project management for a $106.8 million international travel retail corporation, collaborating with Princess Cruises and Disney Cruise Lines on new product launches and presentations.
• Developed and executed content strategies for specialized blogs, engaging a global target audience of 5 million cruise customers.
• Edited 10-20 social media posts monthly for Instagram, growing engagement by 280% for 19,900 followers.
• Proofread and optimized 5-10 LinkedIn posts monthly for recruitment and staff development.

Copywriter & SEO at OPTIMUM7 (2019-05 – 2023-05)

• Developed 50-60 technical content pages and blogs per month for national and international clients with 9,500 customers and 115,000 orders annually.
• Increased website conversions by 203% and revenue by 449% annually through SEO optimization and content improvements.
• Elevated Google ranking of targeted articles to appear on the first page of search engine results.
• Composed, edited, and presented content drafts for final client delivery, ensuring quality and meeting client expectations.

Contributor at RIOT NEW MEDIA (2016-06 – 2019-06)

• Generated engaging book-related and pop culture content, reaching 3.2 million global unique visitors monthly.
• Published over 24 articles annually on literary and comic news, consistently meeting audience engagement goals.
• Conducted and published interviews with 20+ authors, enhancing book visibility and driving pre-sale and word-of-mouth sales.
• Informed and educated readers on trends and children's literacy technologies, contributing to a 15% increase in reader engagement.

Ad Ops Digital Specialist at CRITEO (2018-11 – 2019-01)

• Enhanced client algorithms to increase website conversions by 15%, driving a 20% boost in daily purchases.
• Refined the algorithm to operate autonomously, achieving 98% accuracy without human intervention.
• Audited 3,000+ ads daily across three global online retailers, designing a customized algorithm that improved ad personalization by 25%.
• Evaluated international ad trends and cultural contexts, resulting in a 30% uplift in ad relevance and user engagement.

MBA – University of Miami

Bachelor of Arts in English – University of Miami

MLIS - University of South Florida