Brennan Zagami

Senior copywriter and content strategist with 6 years of agency, enterprise, and B2B SaaS experience turning complex products and ideas into distinctive brand experiences. Develops messaging, creative concepts, web content, and digital experiences from discovery through execution, with particular strength in finding the structure inside complicated information and giving audiences language they can understand and act on.

Independent Copywriter & Content Strategist at Freelance (2026-01 – Present)

• Providing brand, marketing, and digital copywriting for agencies and direct clients across B2B and consumer industries.

Content Designer (Contract) at Pilot Company (2025-05 – 2026-01)

• Led content strategy and copywriting for a 35+ page enterprise website redesign.
• Contributed to a 32% YoY increase in monthly active users and ~20% conversion gains while helping raise site accessibility from below WCAG A to WCAG AA conformance
• Developed UX copy for onboarding, loyalty-program features, and transactional states across the Pilot mobile app.
• Developed copy for loyalty and promotional email campaigns highlighting fuel, food, and in-store offers.
• Collaborated directly with product designers in Figma to shape content strategy and execution.
• Partnered with legal teams and stakeholders to modernize Pilot Company’s outdated FAQ, resolving inconsistent and incorrect content across web and mobile and rebuilding entries in ContentStack for scalable content parity.
• Established voice, tone, terminology, and reusable content standards to maintain consistent language across web and mobile experiences.
• Helped train an in-house AI model on brand language, editorial standards, voice and tone, and trademark usage, creating a shared content reference for writers, designers, and product teams.
• Maintained and updated content library for web products through Contentstack and Confluence.

Lead Copywriter at Brand Shepherd Agency (2023-11 – 2025-05)

• Led brand messaging, copywriting, and content strategy across 15+ client engagements in B2B and consumer markets.
• Turned 100+ discovery workshops and stakeholder interviews into 20+ brand experience guides covering positioning, voice, customer personas, and practical copy recommendations.
• Developed campaign concepts and copy across websites, landing pages, social media ads, brochures, headlines, taglines, and other brand touchpoints from initial concept through final execution.
• Partnered closely with designers in Figma and Miro to shape content hierarchy and information architecture.
• Developed investor messaging and pitch-deck content for agricultural technology products alongside broader brand and marketing work.
• Balanced brand, SEO, and conversion goals across work that contributed to organic traffic gains of up to ~300%.

Content Strategist (Contract) at HCR Software (2021-01 – 2023-11)

• Owned website, brand, and marketing content for a B2B SaaS compensation platform serving HR, finance, and business professionals.
• Repositioned website and product messaging around customer needs during a broader rebrand initiative, contributing to ~25% higher lead generation.
• Built and edited a 300+ article current compensation news program, helping drive a 450% increase in organic traffic.
• Translated complex compensation, financial, HR, and product concepts into clear marketing messaging for enterprise audiences.

Copywriter at WiserSites Agency (2022-09 – 2023-11)

• Developed end-to-end website and landing-page copy for 10+ B2B and enterprise clients across varied industries and business models.
• Conducted 50+ client and subject-matter-expert interviews to understand customer needs and copy direction.
• Partnered with designers on site architecture and wireframes across 10+ websites and 100+ landing pages.
• Wrote 20+ client proposals outlining project scope, timelines, deliverables, and content recommendations.
• Balanced creative messaging, SEO requirements, usability, and conversion goals throughout the website-development process.

Bachelor of Arts in Teaching English to Speakers of Other Languages (TESOL) – Lee University (2016)

Bachelor of Arts in History – Lee University (2016)