Independent Copywriter & Content Strategist at Freelance (2026-01 – Present)
- Providing brand, marketing, and digital copywriting for agencies and direct clients across B2B and consumer industries.
Content Designer (Contract) at Pilot Company (2025-05 – 2026-01)
- Led content strategy and copywriting for a 35+ page enterprise website redesign.
- Contributed to a 32% YoY increase in monthly active users and ~20% conversion gains while helping raise site accessibility from below WCAG A to WCAG AA conformance
- Developed UX copy for onboarding, loyalty-program features, and transactional states across the Pilot mobile app.
- Developed copy for loyalty and promotional email campaigns highlighting fuel, food, and in-store offers.
- Collaborated directly with product designers in Figma to shape content strategy and execution.
- Partnered with legal teams and stakeholders to modernize Pilot Company’s outdated FAQ, resolving inconsistent and incorrect content across web and mobile and rebuilding entries in ContentStack for scalable content parity.
- Established voice, tone, terminology, and reusable content standards to maintain consistent language across web and mobile experiences.
- Helped train an in-house AI model on brand language, editorial standards, voice and tone, and trademark usage, creating a shared content reference for writers, designers, and product teams.
- Maintained and updated content library for web products through Contentstack and Confluence.
Lead Copywriter at Brand Shepherd Agency (2023-11 – 2025-05)
- Led brand messaging, copywriting, and content strategy across 15+ client engagements in B2B and consumer markets.
- Turned 100+ discovery workshops and stakeholder interviews into 20+ brand experience guides covering positioning, voice, customer personas, and practical copy recommendations.
- Developed campaign concepts and copy across websites, landing pages, social media ads, brochures, headlines, taglines, and other brand touchpoints from initial concept through final execution.
- Partnered closely with designers in Figma and Miro to shape content hierarchy and information architecture.
- Developed investor messaging and pitch-deck content for agricultural technology products alongside broader brand and marketing work.
- Balanced brand, SEO, and conversion goals across work that contributed to organic traffic gains of up to ~300%.
Content Strategist (Contract) at HCR Software (2021-01 – 2023-11)
- Owned website, brand, and marketing content for a B2B SaaS compensation platform serving HR, finance, and business professionals.
- Repositioned website and product messaging around customer needs during a broader rebrand initiative, contributing to ~25% higher lead generation.
- Built and edited a 300+ article current compensation news program, helping drive a 450% increase in organic traffic.
- Translated complex compensation, financial, HR, and product concepts into clear marketing messaging for enterprise audiences.
Copywriter at WiserSites Agency (2022-09 – 2023-11)
- Developed end-to-end website and landing-page copy for 10+ B2B and enterprise clients across varied industries and business models.
- Conducted 50+ client and subject-matter-expert interviews to understand customer needs and copy direction.
- Partnered with designers on site architecture and wireframes across 10+ websites and 100+ landing pages.
- Wrote 20+ client proposals outlining project scope, timelines, deliverables, and content recommendations.
- Balanced creative messaging, SEO requirements, usability, and conversion goals throughout the website-development process.
