Rachael Herman

Luxury home and furnishings sales leader with 10+ years of experience spanning interior design, luxury furniture, premium retail, client development, and B2B sales leadership. Proven individual sales producer with $1M+ in luxury furniture sales during first fiscal year at Mitchell Gold + Bob Williams and approximately $3.5M in individual sales over three years, with approximately 10% year-over-year sales growth and repeated recognition as a top company-wide salesperson. Experienced people leader who has managed teams of up to 35 employees in premium retail and currently independently leads a 15-person sales organization.

Combines deep expertise in luxury furnishings and design with sales strategy, forecasting, KPI management, pipeline development, performance coaching, and high-touch client relationship management. Recognized for building strong teams, developing talent, creating sales opportunities, and translating client needs into profitable solutions.

Manager | Sales Leadership & Business Development at Confidential (2025-01 – Present) • Independently lead and coach a 15-person sales organization, managing performance, pipeline activity, forecasting, lead follow-up, CRM accountability, and strategic account development.

• Partner directly with the President and Executive Vice President to forecast business performance, communicate pipeline trends, identify opportunities, and develop strategies to drive revenue.
• Contributed to 28%+ sales growth in July through targeted promotions, marketing initiatives, and sales strategies designed to increase customer engagement and conversion.
• Conduct individual performance coaching and pipeline reviews with sales representatives to identify opportunities, remove obstacles, improve follow-up, and increase accountability.
• Strategically assign incoming leads and accounts based on opportunity, customer needs, and salesperson strengths to maximize conversion and revenue potential.
• Hold sales representatives accountable for timely lead follow-up, CRM accuracy, pipeline development, and progression of opportunities through the sales cycle.
• Lead weekly sales meetings focused on forecasting, performance, product knowledge, sales strategy, best practices, and professional development.
• Work directly with sales representatives on complex opportunities, occasionally stepping into customer conversations and negotiations to resolve issues, strengthen relationships, and help close business.
• Analyze sales trends, pipeline performance, and market opportunities to identify areas for growth and develop actionable sales strategies.
• Develop and implement sales processes that improve efficiency, accountability, consistency, and visibility across the sales organization.
• Collaborate with Operations, Finance, Design, Project Management, and Customer Experience teams to resolve complex client issues and deliver successful outcomes.
• Build and maintain relationships with key accounts, independent dealers, and business partners.

Assistant General

Manager at Banana Republic (2023-01 – 2024-12) • Served as second-in-command in a high-volume premium retail environment, supporting overall store performance and leading a team of approximately 35 employees.

• Held direct accountability for the Home category, including sales performance, customer experience, product knowledge, training, visual presentation, and team execution.
• Trained and developed associates across the store in home sales, product knowledge, customer engagement, and consultative selling techniques.
• Supported leadership of the apparel business, including recruiting, hiring, performance management, and termination decisions.
• Coached managers and associates using sales KPIs, performance reporting, goal setting, and individualized development plans.
• Partnered with store leadership to drive sales, profitability, customer experience, merchandising standards, and operational execution.
• Helped lead a top-performing Los Angeles store, consistently maintaining high standards for sales performance and customer experience.
• Used sales and KPI reporting to identify performance opportunities, establish priorities, and drive accountability across the team. Design & Sales Associate at Mitchell Gold + Bob Williams (2020-01 – 2023-12) • Generated more than $1M in individual furniture sales during first fiscal year, establishing immediate success as a luxury home furnishings sales professional.
• Generated approximately $3.5M in individual sales over three years, with approximately 10% annual sales growth following first-year performance.
• Repeatedly ranked among the top sales performers company-wide, achieving top salesperson recognition across multiple months.
• Sold to both high-net-worth consumers and interior design trade clients, developing long-term relationships that generated repeat business, referrals, and ongoing projects.
• Delivered high-touch design consultations for luxury residential clients, translating lifestyle, aesthetic, functional, and spatial requirements into comprehensive furnishing solutions.
• Managed high-value sales from initial consultation through product selection, customization, ordering, and coordination with clients and trade partners.
• Leveraged expertise in luxury furnishings, materials, finishes, scale, proportion, and space planning to create compelling design solutions and close complex sales.
• Collaborated closely with interior designers, architects, and other trade professionals to support residential projects and develop ongoing professional relationships.

Lead Interior

Designer and Sales Associate at Studio 882 Luxury Furniture + Design (2017-01 – 2019-12) • Managed luxury residential interior design projects from initial concept through completion, balancing client vision, budgets, timelines, product selection, and execution.

• Generated sales through consultative design services and comprehensive furnishing solutions.
• Supervised and mentored junior designers and interns while maintaining high standards for client service and project execution.
• Specialized in high-end residential furnishings, space planning, custom solutions, and client relationship development. Head of Design Center / Lead Designer + Project Manager + Sales at Tailored Home (2016-01 – 2017-12) • Led showroom and design center operations while managing client consultations, design projects, sales opportunities, and trade relationships.
• Developed relationships with designers, industry professionals, and residential clients to generate business and strengthen the showroom's professional network.
• Directed interns and supported development of design talent while managing multiple concurrent client projects.

Interior

Designer at Family-Owned Design & Build Firm (2013-01 – 2016-12) • Managed residential interior design and renovation projects from concept through completion, coordinating clients, contractors, budgets, timelines, and product selections.

• Developed customized design solutions through detailed client consultations, space planning, material selection, and project coordination.
• Built strong client relationships through high-touch service, attention to detail, and consistent project communication.

Bachelor of Arts in Professional & Liberal Studies – Saint Joseph's University