Rajesh Nerlikar

Fractional VP of Product to startups and scaleups. Specialize in B2B2C products - changing consumer behavior at a scale that a customer is willing to pay for.

B2B2C product executive with 20 years of experience scaling products & teams

• Product Leadership: Experienced at setting a multi-year product vision and strategy to realize it, based on customer / market trends and competition
• Breadth of Experience: Worked at 4 Series A-C startups and 1 public company and served as a product advisor / coach to 35 clients (mostly startups) across several industries - climate tech, fintech, digital health, and e-commerce
• Consumer Behavior Change: Used behavioral science to encourage consumers to take actions that benefit them and B2B customers 
• Management / Mentorship: Energized by seeing people grow; spent 6 years as a team lead and 5 years as a product coach to 100 product execs / managers
• Thought Leadership: Co-wrote a best-selling book, Build What Matters, explaining how to implement the Vision-Led PM framework to drive value

MBA from University of Michigan - Ross School of Business

BS Electrical Engineering from University of Texas at Austin