Amy Peterson

Product leader with 15+ years of experience guiding data infrastructure products from zero-to-one launches to enterprise scale. Proven track record of driving multi-million dollar ARR growth, guiding strategic M&A integrations, and bridging the gap between complex engineering capabilities and C-suite objectives.

Senior Director of Product Management at Fivetran (2025-04 – Present)

Director of Product Management at Fivetran (2024-03 – 2025-04)

• Zero-to-One Innovation: Directed the full lifecycle of Fivetran's next-gen cloud deployment strategy (Hybrid Deployment), from research and business case to GA launch. Scaled to $8M ARR in the first year by facilitating GTM workshops and executive investment.
• Enterprise Strategy & Revenue Growth: Defined the overarching vision and delivery for the Fivetran enterprise platform, driving essential cross-functional alignment. Championed the monetization of Transformations, accelerating revenue from $0 to $7M within a single year.
• Organizational Leadership & AI Transformation: Scaled a high-performing enterprise PM team while simultaneously driving the organization-wide shift to AI-native product development. Integrated LLM-powered workflows to boost product velocity and directed technical diligence and integration planning for critical ecosystem mergers and acquisitions (dbt Labs and Tobiko).

Senior Group Product Manager at Fivetran (2022-09 – 2024-03)

Lead Product Manager, Enterprise at Fivetran (2021-03 – 2022-09)

Senior Product Manager at Fivetran (2019-09 – 2021-03)

Product Manager at Fivetran (2018-11 – 2019-09)

• Commercialization & GTM: Spearheaded the strategy, roadmap, and successful launch of Business Critical Fivetran (BCF), a premium tier for security-minded enterprises. Scaled BCF rapidly, acquiring 100+ customers and driving $11M in ARR within twelve months of launch.
• M&A Technical Integration: Drove the complex technological and organizational integration of HVR following acquisition, successfully launching the High Volume Agent (HVA) for Oracle.
• Ecosystem & Security Architecture: Led the successful launch of dbt Transformations, establishing Fivetran's foundational data ecosystem strategy. Directed the rollout of highly complex enterprise security features, including column hashing, private networking, and customer-managed encryption keys.

Product Manager, Growth at Metromile (Acquired by Lemonade) (2016-10 – 2018-10)

• User-Centric Growth: Led design and engineering pods on consumer-facing funnels, executing high-cadence A/B testing that improved the policy purchase experience and drove a 30% lift in conversion rates.
• Data foundation: Architected and built the company's first marketing channel attribution models, transforming organizational ROI measurement and establishing a data-first culture.

Product & Marketing Analyst at Metromile (Acquired by Lemonade) (2015-02 – 2016-10)

Analytics & Client Services at Verisk Insurance Solutions (2009 – 2015)

Application Consultant at PlanetTogether Inc. (2007 – 2009)

B.S. in Management Science – University of California, San Diego