Rameen Khan

Engineered a "Discovery-First" strategy for Mia's Shack that generated a record 23.9K account reach in a single week representing a 129% WoW increase in brand visibility Conducted deep-dive retention analysis using Instagram Insights; identified a 73.9% viewer drop-off and successfully pivoted creative direction to "lo-fi" POV content to increase audience retention Analyzed the conversion leak between high reach (77% non-followers) and low follower growth, implementing follower only incentives hard CTAs to improve the lead to follower ratio

Marketing Analyst - Roaring Concepts (American Marketing Association – FIU)

(2026-01)

• Engineered a "Discovery-First" strategy for Mia's Shack that generated a record 23.9K account reach in a single week representing a 129% WoW increase in brand visibility
• Conducted deep-dive retention analysis using Instagram Insights; identified a 73.9% viewer drop-off and successfully pivoted creative direction to "lo-fi" POV content to increase audience retention
• Analyzed the conversion leak between high reach (77% non-followers) and low follower growth, implementing follower only incentives hard CTAs to improve the lead to follower ratio
• Utilize Tableau, LookerStudio and Google Analytics to visualize KPIs, providing data backed visual hook requirements to lower skip rates
• Leveraged demographic data to identify a 48% local core in Tallahassee for Juno Ai, leading to a localized content pivot that increased "Active Discovery" by 18%

Marketing Shadow - Pfizer Inc.

(2025-06 - 2025-08)

• Supported campaign planning for a new therapeutic product line reaching 700+ healthcare professionals
• Collaborated with sales, medical, and digital teams to execute 3 regional marketing initiatives on schedule
• Tracked KPIs using Excel and Power BI, recommending optimizations that increased ad CTR
• Assisted in structuring internal reports used by leadership to evaluate campaign performance

Marketing Lead / Campus Manager - FreshPrints – FIU, Florida - Florida

(2023-08 - 2024-03)

• Led outreach initiatives and secured collaborations with Subway, Nike, Gildan, and Under Armour
• Delivered tailored pitches and onboarding for 10+ FIU organizations, fraternities, and sororities
• Designed custom apparel for 5+ student groups and non-profits including ICNA Relief
• Generated 20+ qualified weekly leads through targeted social media campaigns
• Coordinated production schedules to ensure design revisions and timely delivery of large-volume orders

Social Media Campaign Manager - Restaurant "Easy" - Remote

(2023-02 - 2023-03)

• Launched Instagram campaigns that increased customer engagement by 30%
• Revamped posting schedules, highlighted menu offerings, and ran paid ads targeting younger audiences
• Designed a refreshed menu aligned with the restaurant's brand identity
• Analyzed content performance to adjust strategy and improve reach

Advertising Manager - Lyceum Social Entrepreneurship Summit

(2022-11 - 2022-12)

• Directed advertising campaigns that significantly boosted participant participation
• Created promotional materials including posters, branding, and social media content
• Managed outreach to ensure strong attendance for the summit

Bachelor of Business Administration - Marketing (Honors College) - Florida International University (2025-05)

Certificate - Marketing Research & Analysis - Florida International University (2025-05)

Bachelor of Business Administration - Institute of Business Management (2023-05)