Marketing Analyst - Roaring Concepts (American Marketing Association – FIU)
(2026-01)
- Engineered a "Discovery-First" strategy for Mia's Shack that generated a record 23.9K account reach in a single week representing a 129% WoW increase in brand visibility
- Conducted deep-dive retention analysis using Instagram Insights; identified a 73.9% viewer drop-off and successfully pivoted creative direction to "lo-fi" POV content to increase audience retention
- Analyzed the conversion leak between high reach (77% non-followers) and low follower growth, implementing follower only incentives hard CTAs to improve the lead to follower ratio
- Utilize Tableau, LookerStudio and Google Analytics to visualize KPIs, providing data backed visual hook requirements to lower skip rates
- Leveraged demographic data to identify a 48% local core in Tallahassee for Juno Ai, leading to a localized content pivot that increased "Active Discovery" by 18%
Marketing Shadow - Pfizer Inc.
(2025-06 - 2025-08)
- Supported campaign planning for a new therapeutic product line reaching 700+ healthcare professionals
- Collaborated with sales, medical, and digital teams to execute 3 regional marketing initiatives on schedule
- Tracked KPIs using Excel and Power BI, recommending optimizations that increased ad CTR
- Assisted in structuring internal reports used by leadership to evaluate campaign performance
Marketing Lead / Campus Manager - FreshPrints – FIU, Florida - Florida
(2023-08 - 2024-03)
- Led outreach initiatives and secured collaborations with Subway, Nike, Gildan, and Under Armour
- Delivered tailored pitches and onboarding for 10+ FIU organizations, fraternities, and sororities
- Designed custom apparel for 5+ student groups and non-profits including ICNA Relief
- Generated 20+ qualified weekly leads through targeted social media campaigns
- Coordinated production schedules to ensure design revisions and timely delivery of large-volume orders
Social Media Campaign Manager - Restaurant "Easy" - Remote
(2023-02 - 2023-03)
- Launched Instagram campaigns that increased customer engagement by 30%
- Revamped posting schedules, highlighted menu offerings, and ran paid ads targeting younger audiences
- Designed a refreshed menu aligned with the restaurant's brand identity
- Analyzed content performance to adjust strategy and improve reach
Advertising Manager - Lyceum Social Entrepreneurship Summit
(2022-11 - 2022-12)
- Directed advertising campaigns that significantly boosted participant participation
- Created promotional materials including posters, branding, and social media content
- Managed outreach to ensure strong attendance for the summit
