Rameez Tauni

Versatile, performance-driven, and results-oriented professional with broad-based experience in e-commerce domain and Marketing cloud domain and technologies for all the operations like Business Analyst, Quality Assurance, functional consultant, Project Management and Scrum master. Armed with proven of success in driving e-commerce profitability by leading various initiatives within large organizations like Mattress Firm, Brooks Brother, Kate Spade, Talbots and many others. Effective at supervising development teams as a tech lead, securing deliverable outcomes, and identifying business requirements and opportunities.

Articulate communicator with multilingual skills.

SFMC Consultant /Project Manager - Visionet Systems - New Jersey, USA

(2018)

Major Clients: Cold Water Creek (November 2018–February 2020); Brooks Brother (March 2019–February 2020); Shoebacca (November 2018– March 2019); Mattress Firm (Current) (February 2020– Present)

• Lead the execution of company strategy to drive the accomplishment of business objectives throughout assigned area.
• Worked to make sure that the Omnichannel optimal state is maintained
• Worked on multiple projects to make the Omnichannel strengthening for the organization
• Worked on incorporating Agentforce within the Salesforce ecosystem alongside SFMC to enhance personalized customer journeys, streamline engagement workflows, and support scalable automation strategies.
• Supported Agentforce and Salesforce Marketing Cloud initiatives by translating business needs into practical automation and engagement solutions, helping improve campaign efficiency and customer experience.
• Worked/ Created on multiple complicated automations that evolved multiple business needs
• Code review queries, Ampscript and email code.
• Helping the client what is OOTB functionality and what needs to be customized to achieve desired results
• Proficiency with email front end technologies with HTML , CSS, Javascript , MSO tags.
• Development of email templates with mobile 1st design and responsive with all screen sizes.
• Complex SQL queries with running multiple step automation.
• CDP implementation for the data to flow from Data Lake to SFMC and from SFMC to CDP (via Data Lake)
• Multiple implementation of SFMC and Data cloud over the period of 15 years.
• Using ADO platform (Microsoft ticketing management platform) for ticket creation and management
• Ensure the achievement of development targets and the efficient management of budget assigned and other controllable expenses against agreed budgets by spearheading the development ability in the assigned areas
• Requirement Analysis, Requirements gathering, FSD preparation and getting approvals on FSD from stake holders, Explaining the FSD to the development team and making sure that the requirements are clear, and no assumption are made.
• Explaining the architecture of multiple data flow and designing and building customer engagement journeys on it.
• IP management for the email addresses across multiple business units
• Opening and managing Salesforce cases
• Understanding the pain points and providing solutions based on the issues, with extensive knowledge and working as an SME in SFMC/ E-commerce/ marketing.
• SFMC – Salesforce Marketing Cloud technologies like journey builder, automation studio, email studio and others.
• Working with Telium and GA tools to provide the clients digital analytics and capturing audiences for business needs.
• Providing new ideas to improve their e-commerce site and increase profitability from the platform.
• From the using, multiple strategies helped the client to twoX the revenue and fourX lead generation in Marketing Cloud.
• Revenue increase by 300+% YOY
• Implementation of Subject line testing via Phrasee
• Helped in developing and managing multiple cloud pages
• Custom unsub page where a customer can unsub from a particular list at a time
• Synchronized Data Extension management based on the business requirement
• Extensive experience in all SFMC Studios
• Recognized consultant by Salesforce
• Certified by Salesforce https://trailblazer.me/id/tauni
• Supervise the development Team with problem solving, Sprint Delivery, getting optimal results, removing impediments, explaining the best practices, and surpassing corporate objectives.
• Fulfil a wide array of tasks, including forecasting monthly budget, quarterly and yearly business reviews; assisting developers and strategizing specific plans to ensure short- and long-term growth.
• Train the business Team regarding new implementation, documenting the implementation and uploading to the knowledge base.
• Understanding and capturing all change request from the client.
• Writing use cases for various aspect of a feature or functionality.
• Test planning and writing test cases including performance testing, edge case testing and negative testing.
• Ensure the achievement of development targets and the efficient management of budget assigned and other controllable expenses against agreed budgets by spearheading the development ability in the assigned areas.
• Technical assistance for the client in e- commerce domain as an SME.
• Using Jira, TFS and other software to ensure productivity and collaboration is at its highest standards
• Providing LOE to the client for the development task assigned and making sure to follow the agile values and keeping the work completed and work in progress transparent.
• Communicating and providing a platform where each stakeholder can perform his or her task in the most optimal manner.
• SFCC – Salesforce Commence cloud (SME) for both the architecture SiteGenesis and SFRA.
• UAT the user stories and make sure that the business requirements are achieved.
• Checking test cases and making sure that the full coverage of testing is completed
• Led Salesforce Data Cloud implementation, enabling seamless data flow between Data Cloud and SFMC, ensuring real-time data synchronization for enhanced customer engagement.
• Designed Customer Data Platform (CDP) workflows, integrating Data Lake, SFMC, and Data Cloud to unify customer profiles and drive AI-powered segmentation.
• Developed Data Streams, Data Actions, and Unified Profiles, leveraging identity resolution techniques to merge multiple data sources into a single customer view.
• Built data ingestion pipelines for processing structured and unstructured data from various sources (web, mobile, CRM, marketing platforms, and third-party data providers) into Data Cloud.
• Created Data Bundles and Calculated Insights to analyze customer behaviors and deliver personalized experiences in SFMC campaigns.
• Developed real-time data activation strategies using Data Cloud connectors to deliver hyper-personalized messaging and customer journeys.
• Established data governance policies to ensure compliance with privacy regulations such as GDPR and CCPA when utilizing customer data for segmentation.
• Managed Data Cloud harmonization by integrating customer, transactional, and behavioral data to enable AI-driven predictions for personalization and retargeting strategies.
• Used Segmentation Designer to build real-time, rule-based audience segments for personalized marketing efforts across multiple SFMC campaigns.
• Integrated external APIs and AI models within Data Cloud to enhance predictive analytics and customer insights, improving decision-making processes.
• Designed and optimized Data Cloud–SFMC orchestration, ensuring the smooth flow of marketing, transactional, and behavioral data across platforms.
• Implemented real-time event-based triggers within SFMC utilizing Data Cloud activation and streaming data processing to engage customers at the right moment.
• Created automated data syncs between Data Cloud and SFMC, optimizing segmentation, lead scoring, and campaign personalization.
• Designed audience suppression rules and exclusions to prevent redundant messaging across multiple channels, enhancing customer experience and improving engagement.
• Optimized Data Cloud query performance and indexing, ensuring rapid data retrieval for high-volume customer segmentation.
• Worked closely with stakeholders, data engineers, and marketing teams to define data strategies that align with business goals and marketing automation.

Project Manager – Digital Marketing - Vita Group - New South Wales, Australia

(2013 - 2018)

• Presented various financial, technical, lifestyle and practical solutions to custom

Master - Information and Communication Technology - University of Wollongong (2015 - 2015)

Bachelor - Information Technology; Major in Web Development - University of Wollongong (2013 - 2013)

Bachelor of Science - Computer Science - National University Of Computer and Emerging Sciences (2009 - 2009)