Rebecca M Letson
Social Media Director & Co-Lead Team Lead
New York City700 USD/hourMember since August 8, 2026
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About
Earned four promotions within six years in a fast-paced agency environment
Experience
Social Media Director & Co-Lead Team Lead at Pulse Creative (2019-07 – Present)
Earned four promotions within six years in a fast-paced agency environment
- Develop data-driven social media strategies aligned with client goals and KPIs
- Serve as primary client contact, leading meetings and managing relationships
- Create and manage multi-platform content calendars to drive engagement and growth
- Collaborate cross-functionally (web, design, paid) on integrated campaigns
- Lead long-form content and SEO-informed web copy development
- Onboard new clients and manage up to five accounts simultaneously
- Utilize AI tools to streamline content creation, research, and workflow efficiency
- Engaged online communities to increase brand visibility and organic growth
- Supported photoshoots and content creation for client campaigns
- Researched trends and contributed to creative direction
Education
Bachelor of Arts in Public Relations, Minor in Communications Studies – The University of Rhode Island
