Rickmccabe76

Enterprise communications executive with deep experience advising CEOs, C-suite leaders, global brands, media companies, agencies and high-profile organizations through transformation, reputation management, executive visibility, employee communications, business-to-business communications, crisis response and stakeholder engagement. Known as a trusted executive advisor, calm cross-functional operator and team leader who brings clarity, judgment, creativity and disciplined execution to moments that matter. Communications specialist across advertising sales, distribution, brand partnerships, consumer research, sports, entertainment, and streaming.

Proven ability to lead internal communications strategy through M&A, post-merger integration, organizational change, social issues, workforce transitions and investor and board meetings.

Senior Vice President, Corporate and Internal Communications at CBS (2019-01 – Present)

• Senior communications advisor to CEO and executive leadership team during high-stakes enterprise moments including M&A, post-merger integration, COVID-19, national social issues, workforce reductions and headquarters relocation.
• Led corporate and internal communications strategy supporting organizational change, employee engagement, executive visibility and leadership alignment. Resulted in statistically relevant improvement in employee sentiment.
• Owned external and B2B communications for advertising sales, distribution, and consumer research, translating business priorities into clear narratives for industry, partner, client, employee and leadership audiences.
• Served as primary speechwriter and executive messaging lead for the CEO, CMO, CHRO, and CRO, preparing leaders for media interviews, board and investor meetings, employee town halls, executive presentations and earnings.
• Partnered across advertising sales, finance, marketing, legal, HR, investor relations, social responsibility, and executive leadership to align communications strategy with business priorities and risk considerations.
• Acted as cross-functional communications liaison with CBS Entertainment, CBS Sports, CBS News, CBS Studios, and CBS Streaming to coordinate messaging, ensure consistency, and protect enterprise reputation across business units.

Communications Consultant and Senior Advisor at Strategic Communications Advisor (2017-01 – 2018-12)

• Advised media, streaming, sports technology, consumer technology, and agency clients on communications strategy, brand positioning, executive narrative, business development, and market visibility.
• Supported Edelman/UEG clients including Samsung and TCL in crypto fantasy sports, sponsorship, brand activation, and global new business development initiatives.
• Consulted with streaming and sports technology start-ups including ECAC Network and Trinity VR on communications strategy, brand narrative, audience engagement, and market positioning.
• Helped emerging companies clarify messaging, strengthen external presence, and develop communications approaches that supported growth, partnerships, and investor or customer conversations.

Lead, New York Brands Practice; Senior Vice President, Brand Communications at PMK-BNC (2011-01 – 2016-12)

• Led the New York Brands practice with responsibility to the CEO for strategy, client leadership, team performance, growth and execution for a 30-person multidisciplinary team on multiple blue-chip brands.
• Directed integrated brand communications including PR strategy, activation, influencer marketing, consumer events, talent engagement, social media integration, sponsorships, experiential programs and crisis-sensitive communications.
• Led a 12-person American Express team supporting fashion, music, sports sponsorships, digital initiatives, brand partnerships, and consumer-facing communications.
• Served as senior member of the Audi corporate communications and crisis response team, helping manage reputation-sensitive issues, stakeholder coordination and message development.

Vice President, Sports & Entertainment Marketing at Edelman (2007-01 – 2011-12)

• Served as senior client lead in Edelman's New York global sports and entertainment practice, advising major brands such as Johnson & Johnson, rights holders, digital media companies and executive stakeholders.
• Led Johnson & Johnson communications for its worldwide sponsorship of the Beijing 2008 Olympic Games, coordinating teams and market activity across Beijing, London, Sydney, Vancouver, Rio and Tokyo.

– Fordham University