Orisun Abayomi
Head of Marketing, Brand and Communications
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About
Product manager from a legal foundation with experience spanning litigation, corporate compliance, and strategic marketing across Africa, Uk, and the US. I bring a rare combination of legal rigour and product thinking, translating complex regulatory and user needs into clear, actionable product decisions. I've led go-to-market strategy, conducted competitive benchmarking across multiple industries, and supported enterprise policy reviews for high profile B2B clients.
I thrive in fast-paced environments that sits at the intersection of law, business and technology.
Experience
Head of Marketing, Brand and Communications - Tikera Africa - Federal Capital Territory
(2025-05 - 2025-07)
- Provided strategic legal guidance and consultancy to ensure regulatory compliance and effective decision-making for the Board of Directors.
- Led project workflows and stakeholder communications across the organization.
- Delivered visual and brand design assets supporting corporate communications and stakeholder engagement for the Nigerian National Petroleum Company.
- Oversaw planning, coordination, and execution of initiatives for the West African Economic Summit (WAES) and the Federal Ministry of Art, Culture, Tourism, and the Creative Economy (FMACTCE).
- Led the marketing initiatives in developing and executing strategies that strengthened brand presence and engagement.
Brand management and design Intern - JT Agency - Federal Capital Territory
(2025-05 - 2025-07)
- Led product positioning and go-to-market strategy for 3+ clients including MADhouse (Abuja), defining brand voice, audience segmentation, and engagement frameworks contributing to a 25% improvement in audience engagement metrics within the first quarter of implementation.
- Conducted competitive benchmarking and brand audits across 4 client engagements, analyzing 10+ competitor brands and translating market insights into differentiation strategies that directly informed event development and product storytelling decisions.
- Supported policy and compliance reviews across 2 enterprise clients (NNPC, Echoes of Bauchi), evaluating 50+ policy requirements, identifying gaps, and producing structured documentation that informed stakeholder decision making
