Robert Israel

Enterprise SaaS sales executive and startup Co-Founder/CTO with 13+ years driving revenue growth across automotive technology, digital marketing, and F&I solutions. Consistently exceeds quotas—200%+ across multiple roles—through consultative selling, AI-powered automation, and data-driven go-to-market strategies. Currently co-founded and built a 69K-line SaaS platform (React, TypeScript, Stripe, Supabase) from concept to production, bringing rare technical depth to sales leadership.

Proven record growing market share from 20% to 39%, building sales teams of 5–15 reps, and landing the largest deals in company history.

Developer at Centsible Scholar (2025-07 – Present)

Co-founded an EdTech SaaS startup and built the entire platform: a 69,000-line TypeScript codebase with 500+ components, 32 serverless functions, and 37 database tables serving multi-tenant family accounts.

Architected

Stripe subscription billing (Standard/Premium tiers with 60-day free trials) plus a Stripe Connect influencer referral program with automated commission tracking and payouts. Built the conversion-optimized marketing site (Next.js) with a full analytics stack—GA4, Meta Pixel, scroll/engagement tracking, A/B-ready funnel design—driving organic user acquisition. Own full product lifecycle from market research and product strategy through engineering, deployment, and growth—demonstrating the ability to both sell and build SaaS at scale.

Modern Retail Sales Executive at CDK Global (2022-05 – 2025-11)

• Transformed CDK market share from ~20% to 39%+ by building and executing a self-initiated go-to-market strategy, modernizing sales processes for franchise car dealers across 14 states.
• Achieved Summit Elite Sales Award (2022) and Summit Sales Award (2023) for quota attainment exceeding 200%.
• Led cross-functional teams of account reps, inside sales, support, and customer success managers to expand accounts and drive collaborative revenue growth.
• Overhauled variable operations by upgrading workflows and integrating digital marketing and modern retail platforms with AI-driven solutions.

Vice President of Sales at fusionZone Automotive (2020-11 – 2022-04)

• Recruited, mentored, and led a team of 5 salespeople, driving 20%+ YoY growth vs. pre-COVID levels.
• Expanded into power sports, heavy equipment (exclusive Karmak partnership), and independent dealers to offset OEM-driven losses in franchise sales.
• Increased digital marketing penetration from 12% to 26% through hands-on account management and data-driven client realignment. Secured a 25-store account.

National Sales Director at MediaBlink & Faceshield.com (2020-03 – 2020-11)

Pivoted the company from direct mail to PPE sales during COVID—transitioning the client base from B2B to government and healthcare, ensuring business continuity and preventing closure.

Executive Sales Director, Southeast at fusionZone Automotive (2018-08 – 2020-03)

Exceeded annual MRR goals by 48% ($89K vs. $60K target), earning Sales Leader designation two consecutive years. Closed the company's largest deal: 22-store dealership agreement.

Dealer Relations Manager at Automotivemastermind (2017-04 – 2018-08)

Achieved 95% client retention through proactive relationship management, technology integration, and comprehensive onboarding programs.

Key Account Manager at Dealertrack (2015-04 – 2017)

Managed 500 dealership accounts across LA, AR, and SE Texas—100% of goal Y1, 115% Y2. Salesforce documentation and upsell identification.

E-Commerce Director at All Star Automotive Group (2009-11 – 2015-04)

• Built the Business Development Center (BDC), centralizing inbound sales and digital leads for 15 locations—raising lead conversion from 8% to 18%.
• Delivered CRM transition in six weeks across multiple sites, integrating lead routing, dealership websites, inventory feeds, and hosting.