Rosa Varela
Bilingual - Community Engagement - Business Development & Marketing
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About
Dynamic bilingual professional with a strong background in community engagement, event coordination, and relationship building. Proven ability to connect businesses, develop partnerships and create impactful experiences that drive engagement and growth. Passionate about supporting small businesses, fostering community connections and strengthening economic development initiatives.
Experience
Freelance Marketing, Event Coordinating & Administration - Self Employed - Cleburne, TX
(2026-02)
Assistant Administrator - Moore Private Wealth Group - Cleburne, TX
(2024-06 - 2026-01)
Director of Events, Marketing & Community Engagement - Cleburne Chamber of Commerce - Cleburne, TX
(2023-03 - 2024-06)
- Coordinated large scale events community and business events including Annual Banquet, Business Expo, Fourth of July, Whistlestop Christmas Parade, Cinco de Mayo, Sweetheart Dance, The Goatneck, Leadership programs and luncheons driving engagement and visibility across the region.
- Supported revenue generating initiatives contributing to a little over $318,000.00 in annual gross revenue, while maintaining budget during a full leadership transition and on-boarding a new board and President.
- Helped achieve 5.97% year over year revenue growth through strategic event planning, sponsorship coordination, and membership engagement efforts.
- Cultivated relationships with local businesses, sponsors, and community partners, increasing participation and strengthening Chamber partnerships.
- Coordinated logistics, vendor partnerships, and on site execution for multiple events, ensuring seamless operations and positive attendee experiences.
- Engaged with members and stakeholder through outreach initiatives, promoting Chamber value and increasing retention and involvement.
- Supported marketing and promotional efforts including newsletters, sponsorship visibility, event campaigns, and social media engagement to drive attendance and awareness.
- Acted as a community connector, linking local businesses, entrepreneurs, and leaders to Chamber resources and opportunities.
Event Assistant and Floral Design - Breck & Co Floral - Cleburne, TX
(2020-04 - 2023-03)
Secretary - Cain & Kiel Law / Trinity Abstract & Title Co. - Cleburne, TX
(2019-08 - 2023-03)
Manager / Customer Service Representative - State Farm - Grand Prairie, TX
(2017-10 - 2019-08)
Visual Merchandiser and Manager - Athleta (Gap), H&M and Forever 21 Brands - Austin, Dallas, Fort Worth and Houston, TX
(2007-06 - 2016-12)
Education
Associates - Merchandise Marketing Management & Design - Wade College (2012)
Graphic Design - West Texas A&M University (2006 - 2007)
