Russell M

Bilingual hospitality sales leader with 12+ years of progressive experience across corporate, group, government, crew, SMERF, and FIT wholesaler segments in the Miami hotel market. Proven track record driving YOY revenue growth, reacquiring lost key accounts, and partnering cross-functionally with revenue management and operations to exceed post-pandemic performance benchmarks. Hyatt loyalty program specialist and multi-year top sales performer.

Director of Sales - Hyatt Place Miami Airport-East - Miami, FL

(2024-03)

Own full-cycle sales strategy and department management — market analysis, solicitation, revenue generation, and reporting to regional and revenue management leadership — across corporate, government, crew contract, SMERF, and FIT wholesaler segments, with a secondary role as CSM/Event Planner.

• Reacquired a closed preferred-placement account with a top wholesaler, generating over $100K in incremental revenue year-over-year.
• Rescinded an unfavorable crew contract while preserving the underlying hotel account and client relationship.
• Delivered consistent YOY revenue growth every month of Q1 2025, including a record post-pandemic January (+0.6% to +8% over each January since 2022).
• Achieved the highest post-pandemic (since 2022) YTD corporate account performance by end of Q1 2025, up 0.04% over prior years.

Sales Manager - Hyatt Place Miami Airport-West/Doral Hotel - Miami, FL

(2017-04 - 2024-03)

Served as sole salesperson reporting to the Sales Director, driving group, meeting & events, OTA, and FIT wholesaler business with secondary responsibility for corporate and government accounts.

• Managed full account lifecycle from sales and revenue through operations and accounting as secondary CSM/Event Planner.
• Grew meeting & event revenue by 250% (+$50,000) year-over-year in 2018.
• Named hotel specialist for World of Hyatt, the brand's loyalty program (2023).
• Recipient, 2022 Commercial Sales Hotel of the Year — Select Service Hyatt House/Hyatt Place Hotels.

Front Office Operations - Loews Miami Beach Hotel - Miami Beach, FL

(2012-08 - 2016-05)

Progressed from Front Desk Agent & Rooms Controller (2012–2014) to Overnight Supervisor (2014–2016).

• Drove front office upsell program across hotel rooms and services.
• Recipient, 2014 Greater Miami and the Beaches Hotel Association Inn Key Award for Outstanding Individual Service.

Bachelor of Science - Hospitality Management - Florida International University, Chaplin School of Hospitality & Tourism Management (2010-08 - 2012-08)

Associate in Arts - Hospitality Administration/Travel and Tourism Management - Miami-Dade College (2008-08 - 2010-07)