Ryan Holt

Golf industry business development and sales leader with 20+ years of experience spanning golf technology, commercial project management, customer operations, and equipment. Experienced in developing strategic relationships, identifying growth opportunities, managing complex sales cycles, evaluating business performance, negotiating agreements, and coordinating cross-functional teams. Combines deep golf-industry knowledge with a consultative, relationship-driven approach to revenue growth and client success.

Director of Business Development at American Golf Corporation (2026-04 – Present)

• Developed a national pipeline of golf course and golf entertainment opportunities through acquisitions, long-term leases, and third-party management agreements.
• Researched and cultivated relationships with golf course owners, operators, resort representatives, brokers, and municipal stakeholders to identify and advance prospective opportunities.
• Evaluated prospective facilities using revenue and operating financials, EBITDA, capital requirements, valuation considerations, and strategic fit to support internal screening and investment decisions.
• Advanced opportunities through targeted outreach, discovery conversations, preliminary due diligence, proposal development, and coordination with executive leadership.
• Developed tailored operating and partnership concepts focused on revenue optimization, operational efficiency, capital planning, and long-term facility performance.
• Built market-specific prospecting plans using ownership research, competitive intelligence, and facility-level data to prioritize high-potential targets across multiple U.S. markets.
• Presented opportunity assessments and market intelligence to leadership to inform business development priorities and next steps.

Senior Regional Sales Manager, West at Toptracer Range (2023-01 – 2026-04)

• Led regional sales initiatives across California, Nevada, Utah, Hawaii, Washington, and Oregon, supporting market expansion and revenue growth for golf technology solutions.
• Generated and qualified opportunities across public facilities, private clubs, resorts, driving ranges, and multi-course operators through targeted outreach, territory planning, and consultative discovery.
• Built long-term relationships with facility owners, operators, and key decision-makers; uncovered customer needs and aligned Toptracer solutions with facility and consumer objectives.
• Managed pricing discussions, contract negotiations, service-level agreements, pipeline activity, and sales-stage reporting through Salesforce CRM.
• Developed data-informed territory action plans, monitored market potential and sales progress, and adjusted outreach strategies based on customer engagement and results.
• Managed strategic accounts and partnered cross-functionally to support client satisfaction, identify account-growth opportunities, and deliver customer solutions.

Sales Manager at Full Swing Golf (2022-02 – 2023-12)

• Developed territory sales and opened new accounts through outbound prospecting and relationship development with golf courses, driving ranges, club fitters, and golf retailers.
• Conducted customer needs assessments and cost-benefit discussions to recommend solutions aligned with customer objectives.
• Managed sales activity against targets, coordinated with internal teams, and provided management with market intelligence, customer feedback, competitive insights, and product opportunities.

Commercial Project Manager at Full Swing Golf (2017-06 – 2022-02)

• Managed post-sale delivery of commercial golf simulator projects, including complex and multimillion-dollar renovations, coordinating schedules, planning, and installation activities.
• Coordinated internal teams and third-party partners—including architects, general contractors, and electricians—to keep projects moving and resolve delivery issues.
• Supported international, school, and university projects; reviewed CAD drawings, submitted purchase orders, conducted site surveys, and provided in-field installation support.
• Communicated project risks, issues, process improvements, and feature requests to stakeholders and Product Management; maintained vendor relationships to support timely completion.

Custom Club Operations Manager at TaylorMade-adidas Golf (2007-04 – 2017-05)

• Managed the custom club configurator and partnered with IT to test and implement system updates supporting evolving business needs.
• Coordinated custom product launches and maintained sales materials, order forms, pricing information, product specifications, and internal reference resources.
• Oversaw custom component inventory, procurement, and product life-cycle information; produced daily availability reporting and launch/end-of-life communications.

Sales Support Representative at TaylorMade-adidas Golf (2006-03 – 2007-03)

• Supported authorized retailers and consumers by answering product and policy questions, resolving service issues, and coordinating appropriate follow-up with internal teams.

Sales Associate at Golfsmith Golf Shops (2002-07 – 2006-03)

• Consistently worked toward sales goals and earned top-sales recognition multiple times.
• Performed club fitting and technical services, including club building, re-gripping, re-shafting, loft-and-lie adjustments, and launch-monitor analysis.

Coursework – California State University, Long Beach (2001 – 2005)

Diploma – Damien High School (1997 – 2001)