Saloni Wasnik

Lead senior-level media relations and communications strategy for a portfolio of Tier 1 crypto, blockchain, and fintech clients, including Tether, Bitfinex, Aptos Labs, Blockaid, Eco, BitGo, and Tether's technology division covering its AI ventures — spanning stablecoins, custody, on off-ramps, and regulatory positioning. Own the end-to-end press release and announcement lifecycle for major product and partnership news, from drafting through internal review, executive sign-off, and distribution, positioning clients as category leaders to mainstream, Tier 1, and industry press. Build and maintain an active network of crypto, fintech, and business media contacts, securing ongoing coverage in the Wall Street Journal, Forbes, and Business Insider, alongside Tier 1 crypto trade press including CoinDesk, The Block, The Defiant, and Cointelegraph.

Senior Account Executive - Hokku PR / VariableX PR - London, UK

(2026-01)

• Lead senior-level media relations and communications strategy for a portfolio of Tier 1 crypto, blockchain, and fintech clients, including Tether, Bitfinex, Aptos Labs, Blockaid, Eco, BitGo, and Tether's technology division covering its AI ventures — spanning stablecoins, custody, on off-ramps, and regulatory positioning.
• Own the end-to-end press release and announcement lifecycle for major product and partnership news, from drafting through internal review, executive sign-off, and distribution, positioning clients as category leaders to mainstream, Tier 1, and industry press.
• Build and maintain an active network of crypto, fintech, and business media contacts, securing ongoing coverage in the Wall Street Journal, Forbes, and Business Insider, alongside Tier 1 crypto trade press including CoinDesk, The Block, The Defiant, and Cointelegraph.
• Field and manage inbound press inquiries for senior executives, coordinating with internal subject-matter experts to deliver timely, accurate, on-message responses.
• Place client spokespeople on leading crypto, developer, and AI/robotics podcasts, building tailored angles that align technical narratives with each show's audience.
• Write and produce media pitches, press releases, and Op-Eds, alongside written interviews and statements, tailored to each client's positioning and audience.
• Prepare briefing documents and talking points for executives ahead of media interviews, conference panels, and fireside chats, managing the process end-to-end from pitch through post-interview follow-up.
• Manage speaker applications and event logistics, as well as award nominations and industry list submissions, to raise executive and brand visibility.
• Coordinate across internal teams and time zones to align messaging and announcement timing, keeping fast-moving, multi-client editorial calendars on track.
• Work with the wider team on updating client brand messaging, media strategy, and communication strategy
• Provided administrative, reporting, and tactical support, while assisting with client presentations, strategy sessions, and reviews alongside management.

Senior PR Executive - Raptor PR - London, UK

(2025-06 - 2025-12)

• Partnered with the Account Director to shape and deliver strategic PR campaigns for clients including Pragma Engine, ZBD, and SuperAwesome.
• Supported the development and tactical execution of media strategies, ensuring alignment with client goals and industry trends.
• Worked alongside the Social Media Manager to plan, create, and schedule ZBD's LinkedIn content, strengthening brand presence and audience engagement.
• Researched, drafted, and delivered compelling pitches, press releases, and Op-Eds, securing impactful coverage in gaming, technology, and business outlets.
• Led media relations and journalist outreach, building strong relationships to maximise client visibility.
• Engaged with micro-influencers to secure interviews, guest blogs, and social media shoutouts, amplifying brand reach and credibility in niche communities.
• Trained and supported Account Executives and Junior Account Executives, embedding best practices and contributing to team development.

Account Executive - CLPR Agency - London, UK

(2022-11 - 2025-06)

• Cultivated senior-level relationships with high-profile clients such as Sony, OKX, and Sygnum Bank, providing strategic communications support and executive positioning aligned with each brand's commercial goals.
• Led media relations and go-to-market communications for Polygon, driving press coverage of product launches and partnership announcements across crypto trade and mainstream business press.
• Managed multi-client campaigns for Opera Browser, Immutable Gaming Studios, Casper Association, Metalcore, EQX, Movement Lab, and AI startups like PinAI, delivering tailored media strategies and branding solutions across crypto, gaming, and fintech.
• Built and maintained an extensive network of media contacts across Financial Times, Reuters, TechCrunch, Bloomberg, WSJ, CoinDesk, Vogue Business, and Fox News, securing ongoing coverage and podcast placements for clients including OKX.
• Owned press release drafting and distribution for major client announcements, coordinating internal approvals to keep fast-moving GTM timelines on track.
• Coordinated client participation in major industry events (Money 20/20, Token 2049, Consensus, CES, SXSW), including executive media training, briefing documents, and speaker logistics to ensure optimal coverage.
• Led and mentored a team of 8, promoting collaboration, best practices in account management, and effective campaign execution to ensure consistent client retention.

Academic Student Representative - School of Journalism, Media and Culture – Cardiff University - Cardiff, UK

(2021-11 - 2022-08)

• Acted as a liaison between students, faculty, and the student union, addressing academic and welfare concerns to improve the student experience.

Intern (Journalism) - Amravati City News - Amravati, India

(2020-02 - 2020-06)

• Conducted research and collaborated with the editorial team to improve content quality.
• Managed social media accounts, increasing reach and community engagement.

Media Executive Intern (Political PR) - Swaraj Abhiyan - Amravati, India

(2017-01 - 2019-10)

• Coordinated media events and social media campaigns, increasing youth volunteer engagement by 10% through targeted recruitment initiatives.

MA - International Public Relations & Global Communication Management - Cardiff University (2022 - 2022)

BA - English Literature, Sanskrit, Indian Classical Music, World History - Mahila Mahavidyalaya, Amravati (2020 - 2020)

Diploma - Computer Science - Mahila Mahavidyalaya, Amravati (2014 - 2014)