Sammi Brooks

Dependable, adaptable, and forward-thinking leader with over 20 years' experience in the Assisted Living Industry. Willing to take on added responsibilities to meet tight deadlines. Enthusiastic team player with a passion for this industry, a strong work ethic and advanced complex problem-solving skills. I am motivated to make a difference in the daily lives that I have the privilege to serve. Building a team who believes in themselves as much as I do.

Executive Director - Phoenix Senior Living

(2025-12)

Responsible for daily operations of my community, as well as mentoring and coaching of new team members.

• Implement strategies to enhance resident satisfaction surveys, engagement as well as retention. Cultivates positive resident experience by monitoring, and engaging with operational leaders in each service area and making changes as needed.
• Monitors and conduct regular audits to ensure compliance with state and federal regulations. Implements corrective actions, in partnership with department heads as required.
• Empowering and mentoring team members to grow within the company as well as this industry.
• Ensure fiscal management of the community through the development, management and adherence to the budget.

Area Manager - Alerislife/FiveStar Senior Living (Bought out by Phoenix Senior Living)

(2019-10 - 2025-12)

Responsible for strategic leadership and day to day operational management of the senior living community while also providing leadership and oversight to a regional group of communities within my assigned portfolio.

• Reduced turnover rate in my Region ranging from 111% down to 37.6% in one year, by revamping Orientation Process. Also held high retention rates across multi states.
• Increased Resident Satisfaction Scores, as well as Team Members by 63% within a year, with 100% participation in my portfolio.
• To ensure operations and practices within those communities are aligned with strategic goals with an ongoing focus on community leadership, the financial management and health of the community, sales and occupancy management, team leadership and development, and resident experience. This includes a high focus on regulatory and operational standards while promoting our mission statement, philosophies and values in all daily interactions with team members, residents and families.
• Oversee the development of the annual operating budget for communities within my portfolio, including review and approval to help ensure the financial goals are achieved.
• Ensures sound fiscal management to the communities through the development, management and adherence of budget; completion of timely, accurate and comprehensive fiscal reports; approval of capital expenditures; assist when needed the collection of rents and other monies due.
• Ensure timely tracking and entry of community-based data and key indicators to ensure accurate insights that support the proper operational and financial strategic planning, decision making and resource allocation at the community, regional as well as corporate levels.
• Partnership with Regional Sales Director and community sales teams, drives the sales strategy and goals, understands the competitive market and develops marketing plans and services that meet the needs of local community while achieving budgeted census targets.
• Responsible for hiring, training, coaching and developing team members across many functional areas, including community Executive Directors, in line with company policies, practices and compliance requirements. Serves as a role model to Executive Directors within my portfolio by focusing on their ongoing learning and development. Ensures appropriate level of staffing and bench is assigned to region.
• Assesses the effectiveness of Executive Directors and their leadership team, diagnosing performance, concerns, opportunities for growth, opportunities to find root cause, and offers effective and holistic solutions to build and develop greater leadership and organizational capabilities.
• Implement strategies to enhance resident satisfaction surveys, engagement as well as retention. Cultivates positive resident experience by monitoring, and engaging with operational leaders in each service area and making changes as needed.
• Monitors and conduct regular audits to ensure compliance with state and federal regulations. Implements corrective actions, in partnership with department heads as required.
• Empowering and mentoring team members to grow within the company as well as this industry.
• Ensure fiscal management of the community through the development, management and adherence to the budget.

Sales and Marketing Director - Elmcroft Senior Living - Huntsville, AL

(2019-10 - 2021-03)

• Achieved occupancy and revenue goals through direct selling, community outreach and external business and external business development.
• Consult with prospects and family members in their assisted living needs as well as preference. Ensured that all documentation for plan of care and anything else needed for move in was correct.
• Build positive/productive relationships with industry partners and referral sources.
• Coach all new team members on sale incentives for possible new residents while maintaining the company standards while promoting team building and team morale.
• Host monthly meetings with management team to discuss issues and implement corrections to maintain resident satisfaction.
• Work closely with regional management team to ensure pricing is competitive for the area while providing all pricing structure needed.
• Accountable for departmental budget for my communities.

Business Office Manager/HR/Sales Associate - Five Star Senior Living - Madison, AL

(2015-03 - 2019-10)

• Check references on all new hires, complete all background checks.
• Responsible for all new hire training to ensure that employees are in State Compliance.
• Responsible for setting up and assisting with all monthly in-services to ensure that all employees are in State Compliance.
• Setting up all Medical as well as Confidential/Personnel files to ensure State Compliance.
• Responsible for payroll, AP, AR as well as billing of resident charges including rent.
• Assisting potential residents and family members tour, apartment selection, safe rent paperwork, assisted will all admission paperwork if the ED was unavailable, as well as set up financial files to ensure State Compliance.
• Worked with residents and filed their LTC insurance.
• Any other assistance needed by Executive Director.

Administrative Assistant - Victorian Manor - Hanceville, AL

(2002-03 - 2015-02)

• All new hire paperwork and all new employee training to ensure State Compliance.
• Completed all payroll.
• Completed tours, assisted in room selection and assisted Executive Director with all paperwork to ensure State Compliance.
• Monthly billing for residents, Accounts Payable/Accounts Receivable.
• Assisted with monthly in-service to ensure State Compliance.
• Reconciled monthly spending to ensure all departments were within budgets.
• Any other assistance needed by Executive Director.

High School Diploma - Fairview High School