Samuel Lee

Entrepreneur with over 8 years of experience building and scaling an e-commerce brand specializing in coatings solution manufacturing/branding for 3D printing and scale model industries. Skilled in digital marketing, brand product development, product positioning, customer engagement, CRM, and data-driven e-commerce strategy across direct-to-consumer and retail channels.

Manager of www.splash-paints.com - Splash Paints LLC - Beaverton, OR

(2018-03 - 2026-06)

• Achieved an average 21% year-over-year sales growth across retail and wholesale channels through targeted ad/marketing and influencer product collaborations. Brand gained almost 8,000 followers and generated 6,000+ user-created branded hashtag posts, boosting organic brand visibility and outreach.
• Developed SEO indexing integration for effective engagement and scheduled email marketing campaigns to capture seasonal market share and boost AOV, accumulating almost 7,000 email subscribers.
• Automated data flow from bank to accounting software to maintain financial accuracy and utilized an API key to automate various logistics data transfers, reducing fulfillment time and improving overall productivity.
• Prepare monthly P&L reports in QuickBooks and reconcile financial statements to ensure GAAP. Develop budgets based on historical actuals v. prior budgets, incorporating known and unknown CAPEX expenditures.
• Monitor and analyze KPI from E-commerce SaaS (WIX) to set sales baseline and project growth with a flexible visualization (MoM, YoY). Executed over 21,500 retail and 600 wholesale transactions across 39 countries, maintaining an average of 5% conversion rate.
• Optimized website user experience and landing pages, increasing average engagement time to 3:29, generating almost 30 to 40,000 unique visitors annually.
• Researched and developed new products using market studies, trends, and direct customer feedback, expanding offerings from 25 to 560 product variants over eight years. Established brand core value strategies that generated 60% of total revenue from repeat customers, strengthening cash flow and long-term profitability.
• Designed product packaging, regulatory-compliant labels, and marketing materials with Adobe Photoshop to ensure brand consistency and compliance standards.
• Managed production material sourcing for clients, vendor negotiations, inventory control, and logistics to meet manufacturing schedules and product launch deadlines while maintaining operational efficiency and quality standards.
• Established partnerships with 14 businesses to diversify revenue streams and expand through the retail distribution chain.
• Enhanced brand recognition and built trust with customers through client-centric CRM and nationwide trade show participations.

Business Administration - Portland Community College (2017 - 2019)

PMP Certification - Google Coursera (2023 - 2024)