Marketing and Communications Manager - Emergency Medicine Residents' Association (EMRA)
(2022-11 - 2025-07)
- Led marketing, communications, branding, and public relations strategy for EMRA programs, events, and meetings serving 19,000+ members, increasing overall member engagement and program visibility.
- Implemented and managed Informz and Constant Contact, executing targeted email campaigns that achieved 65-80% open rates and 40%+ click-through rates, driving event attendance and member benefit utilization.
- Directed production of materials for large-scale meetings supporting 2,500+ attendees per event, including signage, presentation templates, and branded promotional products.
- Planned and executed multi-channel social media campaigns across X, Instagram, LinkedIn, and Facebook, increasing followers by 220% and engagement to 3.5% using Sprout Social analytics and optimization.
- Served as a content author on the EMRA website, ensuring alignment with strategic communication goals and dynamic content updates.
- Developed and executed email and social media marketing campaigns to support organizational priorities, tracking key performance metrics for effectiveness.
- Developed strategies for effective communication with members to enhance engagement and retention.
- Implemented Feathr, a robust marketing platform, to generate revenue by selling advertising opportunities to sponsors and promoting EMRA at events through remarketing campaigns, geofencing ads, and other methods using the platform.
Marketing Communications Manager - Geoforce
(2019-02 - 2022-09)
- Collaborated with graphic design and product teams to develop integrated marketing content for blogs, social media, and digital and print collateral.
- Drove organic LinkedIn growth of 140%+ in under one year, increasing followers from 3,300 to 8,000+ through a data-informed content strategy.
- Promoted company brand through trade magazine advertising, social media, trade shows, and conferences, increasing market visibility and lead awareness.
- Partnered with cross-functional teams to deliver clear internal and external communications on product enhancements to employees and customers.
- Utilized Pardot and Salesforce to build email templates and distribute targeted internal and external communications.
- Planned and executed customer and international sales team events to strengthen relationships and support revenue goals.
Office Manager, Transaction Coordinator, and Marketing Specialist - Remax DFW Associates - Corey Young Team
(2016-10 - 2019-02)
- Managed day-to-day operations for an award-winning real estate team, supporting $750K+ in annual commission revenue.
- Coordinated all aspects of buyer and seller transactions, ensuring accuracy, compliance, and on-time closings.
- Developed and executed lead generation and marketing strategies that increased sales volume and pipeline growth.
Airline Distribution Marketing Specialist - Sabre Corporation
(1997-11 - 2010-12)
- Led migration of the Airline Distribution external customer support website, improving the service experience for 1,500+ airline users.
- Developed and managed pricing action letters and supporting documentation for all participating carriers, driving over $1.2B in Sabre Travel Network revenue.
- Coordinated and executed the inaugural Airline Distribution Customer Conference (October 2009), aligning stakeholders and strengthening carrier engagement.
- Partnered with cross-functional teams to create, edit, and distribute broadcast communications to 450+ carriers, implementing a streamlined distribution process to improve consistency and delivery speed.
- Collaborated with sales teams to strengthen client relationships and support new revenue-generating opportunities.
