Katharine Johnson
Marketing & Growth Leader
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About
Provider Engagement Expert
Experience
Healthcare IT marketing leader with 15+ years driving growth through strategic sales enablement, install base programs, and data-driven marketing initiatives. Proven success managing enterprise account portfolios ($6.8M EBITDA), achieving 85% retention rates, and developing cross-sell/upsell strategies that expand wallet share. Expert at building marketing analytics dashboards, leading cross-functional teams, and creating sales playbooks that accelerate pipeline velocity and win rates.
Deep experience with healthcare technology platforms including EHR/EMR systems, CRM implementation, and clinical workflow optimization. Track record of executing events, tradeshows, and demand generation programs that build qualified pipeline and strengthen customer relationships
Education
Bachelor of Science, Marketing | University of South Florida, Tampa
