Sarah Howington

Founder and marketing leader driving mission-led brands, strategic partnerships, and fundraising. Generated $1.2M+ for charities, increased awareness by 300%, and delivered measurable growth across campaigns, events, and customer experiences.

Founder & CEO - Cure Couture LLC - Alpharetta, GA

(2025)

Launched a purpose-driven fashion brand empowering cancer patients & caregivers through functional, stylish, U.S.-made apparel.

• Created infusion-ready, caregiver-friendly designs featured in regional awareness campaigns
• Built manufacturer, nonprofit, and hospital partnerships to pilot adaptive fashion lines
• Led brand, marketing, and PR, growing early-stage awareness by 300%

Marketing & Fundraising Coordinator - Dixon Golf

(2020 - 2023)

• Led national fundraising initiatives generating $1.2M+ for charities
• Managed partnerships and digital campaigns, increasing event participation by 40%
• Collaborated with corporate sponsors to drive ROI and expand market presence

Brand Manager - Bella Vista Resort & Aji Tapas Bar

(2019 - 2020)

• Directed brand marketing across digital, social, and experiential channels
• Developed a promotional calendar that increased bookings by 25% and elevated TripAdvisor rankings
• Executed influencer and event marketing to boost guest engagement

Implementation Analyst - NCR Hospitality

(2015 - 2016)

• Managed global franchise ALOHA POS rollouts, streamlined onboarding to cut downtime by 18%, and trained client teams

Brand Ambassador - J. Williams Agency

(2010 - 2016)

• Represented major brands at trade shows and events, delivering on-brand experiences that exceeded engagement KPIs

Marketing & Promotions Rep - United Distributors Inc.

(2009 - 2011)

• Executed 150+ beverage promotions and created in-store campaigns that boosted sales velocity by 20%

B.S. - Psychology - University of North Georgia

College Preparatory Diploma - Chattahoochee High School