Sarah Potter
Marketing, Communications
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About
I’m a 12-year digital marketing veteran who’s the swiss army knife every marketing team needs on their side. I have worked with a variety of brands in beauty, skincare, financial feminism, ecommerce, and restaurant concepts with a heavy focus on data and social analytics.
As a marketing expert, I develop key strategies that hit major goals and objectives, design creative assets that are engaging, implement and optimize paid social campaigns, enhance perceived brand value through data driven knowledge, and build teams to support goals and strategies.
Specialities include: Multi-Channel Paid Social (12 yrs), - Influencer programming, Omnichannel Strategy and Implementation, Affiliate Marketing, Website Design and Strategy, Sponsored Content Writing and Strategy, Team Building, Multichannel expansion, Growth Marketing, Email Marketing, User Experience, Persona Development, Brand Strategy and Implementation, Creative Directing, Product Management, Data Analysis, Behavioral Analysis.
Experience
I’m a 12-year digital marketing veteran who’s the swiss army knife every marketing team needs on their side. I have worked with a variety of brands in beauty, skincare, financial feminism, ecommerce, and restaurant concepts with a heavy focus on data and social analytics.
As a marketing expert, I develop key strategies that hit major goals and objectives, design creative assets that are engaging, implement and optimize paid social campaigns, enhance perceived brand value through data driven knowledge, and build teams to support goals and strategies.
Specialities include: Multi-Channel Paid Social (12 yrs), - Influencer programming, Omnichannel Strategy and Implementation, Affiliate Marketing, Website Design and Strategy, Sponsored Content Writing and Strategy, Team Building, Multichannel expansion, Growth Marketing, Email Marketing, User Experience, Persona Development, Brand Strategy and Implementation, Creative Directing, Product Management, Data Analysis, Behavioral Analysis.
Education
Bachelors of Art, ASU 2014
Masters Business Leadership and Entrepreneurship, GCU 2021
Masters Clinical Mental Health Counseling, in progress, GCU
