Savannah Payne

Recent graduate with a Bachelor of Science in Marketing Management with a concentration in Digital Marketing Strategy from Virginia Tech's Pamplin College of Business. Experienced in content development, social media strategy, analytics, and brand management across multiple platforms. Comfortable working independently while taking direction, organized in managing multiple projects, and proficient with social platforms, analytics tools, and design software.

Lead Marketer - Layer IQ

• Managed weekly LinkedIn content that grew following by over 400 in under a year
• Segmented and maintained HubSpot CRM to support targeted campaigns
• Repeatedly adapted messaging and target audiences as company goals shifted
• Designed and optimized website pages and wrote SEO-informed blog content backed by ongoing market research

Social Media Officer - Virginia Tech Club Triathlon

• Grew Instagram by more than 250 followers
• Built a Giving Day campaign that brought in over 50 donors
• Produced weekly photo, graphic, and video content reaching an average of 15,000 views a month
• Managed multiple moving pieces on deadline

Student Marketer - Pamplin College of Business - Marketing Program - Virginia Tech, Blacksburg, VA

(2026-05)

Worked on real client projects for businesses throughout the Blacksburg area

• Developed content for multiple Blacksburg-area businesses on live marketing projects
• Built out social strategies for clients
• Reported on performance metrics for clients
• Gained hands-on experience with content calendars and brand consistency across locations

Bachelor of Science - Marketing Management with concentration in Digital Marketing Strategy - Virginia Tech's Pamplin College of Business (2026-05)