Shashank Bhargava

AI solutions consultant and business analyst with 5+ years turning business requirements into data-informed products, including 1+ year of freelance generative AI consulting and 15+ AI-powered prototypes built on the Claude and Gemini APIs. Experienced in product positioning, go-to-market pilots, ICP and market research, and sales enablement, backed by SQL and KPI analytics from OYO Rooms and KreditBee. Seeking a remote AI Product Solutions and Marketing Strategist role.

AI Solutions Consultant at Freelance (2025-07 – 2026-07)

• Brick Bond Studio (architecture firm): Gave a 13-person team real-time visibility into 40+ active projects, by building a project-management and transparency tool on Excel and Gantt charts, and took the new website from scope to launch as de facto product manager.
• OYO Rooms (re-engaged by a former employer): Onboarded 3 new hires on the OTA Ops team within a 14-day project window, by designing and delivering a quiz-based onboarding and enablement tool, then proposed a gamified knowledge base to leadership.
• Knotted Experiences (wedding planning): Replaced spreadsheet equipment tracking across 7+ gear categories, by building an inventory platform with item IDs, condition remarks and a booking calendar. Streamlined lead follow-up, confirmed by the client, with an AI-powered sales-enablement CRM tool, and supported deal closing through brand positioning advice.

Independent Product Builder at Self-employed (2025-06 – Present)

• Built 15+ generative AI products and Chrome extensions (ASCEND / ONE THING!, Arc, Life OS, BlockShelf) from zero to one, by owning design, PRDs and live Claude and Gemini LLM API integrations.
• Piloted the go-to-market for ONE THING!, a freemium AI habit app, with 8 early users who shaped the roadmap and a planned $6/month premium tier, by combining a calibration wizard with behavioral-science protocols (Atomic Habits, GTD, Deep Work).
• Sorted YouTube playlists of 1,000-1,500 songs by genre with no sign-in or API keys, by building a Chrome extension that moved from the Anthropic API to the Gemini API to on-device Gemini Nano with a keyword fallback.

Growth Manager, Marketing & Sales at KreditBee (2025-01 – 2025-05)

• Exceeded the INR 80 Cr monthly Referral Stream disbursement target by 5-10% every month as a new joiner, with zero Q1 write-offs and NPAs down 7%, by owning and optimizing referral sales campaigns.
• Improved the loan recovery ratio by 4% and grew referral loan count by 5-10%, by building Ideal Debtor (ICP-style) analytics to tune credit parameters such as loan limit.
• Positioned KreditBee as a financial educator for a younger audience, by using market research to advise senior leadership on YouTube podcasts and vox-pop content.

Senior Business Analyst at OYO Rooms (2020-12 – 2025-01)

• Stabilized the OTA listed rate at 95% and improved the sellable rate across 9,000+ properties, by writing the PRD, prototyping the UX in Excel and managing delivery of OTABuddy for OTA Ops, Revenue and Tech teams.
• Stabilized multi-channel revenue across 9,000+ properties (5,000 India, 4,000 international) and 15,000+ listings in 6,000 newly acquired European homes, by evaluating commercial metrics and property life cycles on Booking.com and Airbnb.
• Delivered the analytics workload of a 10-12 person team with 4 people and zero reporting errors, by leading 3 analysts and automating weekly reporting suites.
• Kept CX and cross-team dashboards in active use for 4+ years and gave leadership Reply Score and RRC% KPIs, by building Metabase SQL queries, Excel models and Power Query pipelines.

Digital Marketing Associate at The ConnectHub (2020-09 – 2020-12)

• Kept Hisense and Toshiba brand presence consistent across Instagram, Twitter and Facebook, refined by engagement data, by creating and scheduling content.

Bachelor of Technology in Civil Engineering – Indian Institute of Technology (IIT) Indore (2016 – 2020)