Shelen Virani

Set creative direction across Adler's brand and client work, defining concepts, visual strategy, and execution across identity, digital, landing pages, and social. Own Adler's brand direction, establishing its visual language, design principles, and creative standards across identity, digital presence, and client-facing materials. Direct and mentor the creative team, including designers and the Art Director, providing feedback and making creative decisions from early concept development through final execution.

Creative Director at Adler Inc. (2026-07 – Present)

• Set creative direction across Adler's brand and client work, defining concepts, visual strategy, and execution across identity, digital, landing pages, and social.
• Own Adler's brand direction, establishing its visual language, design principles, and creative standards across identity, digital presence, and client-facing materials.
• Direct and mentor the creative team, including designers and the Art Director, providing feedback and making creative decisions from early concept development through final execution.
• Partner with executive leadership to translate business goals, positioning, and client strategy into brand and campaign direction.
• Integrate AI-assisted tools into concept development and prototyping to accelerate exploration while maintaining creative quality and authorship.

Visual Designer | Independent Contributor (Client–Adobe) at Adobe (2025-06 – Present)

• Design scalable, production-ready templates across digital and print formats, supporting B2B, education, and seasonal content ecosystems for US and India markets.
• Adapt core creative concepts across multiple dimensions, aspect ratios, content types, and platforms while maintaining visual consistency and usability.
• Build flexible layout systems, typographic structures, and reusable design frameworks optimized for end-user customization and high-volume production.
• Use AI-assisted workflows for visual ideation, exploration, and concept development while maintaining creative authorship and design intent.

Strategist & Designer at Adobe (2023-05 – 2025-06)

• Built foundational visual systems for Adobe Express India, shaping layout logic, typographic hierarchy, and brand consistency across campaigns, templates, and marketing surfaces.
• Scaled from 0 → 19,000+ templates, contributing to a 57.5% increase in exports through scalable design systems and strategic, data-driven content direction.

Creative Strategist at Adobe (2024-02 – 2025-06)

• Art directed external agency designers by translating research, regional trends, business goals, and content requirements into structured creative briefs and visual direction.
• Authored seasonal and B2B playbooks establishing design principles, cultural insights, content direction, and scalable execution standards for internal and external teams.
• Defined creative direction for large-scale initiatives, shaping narrative, structure, and guiding principles across campaigns and surfaces.
• Developed internal AI prompt datasets to support consistent generative output and faster campaign quality design.
• Partnered with cross-functional teams across design, strategy, product, marketing, and operations to align creative output with brand and business requirements.

Visual Content Designer at Adobe (2023-05 – 2024-02)

• Delivered 6,000+ culturally tailored templates for the Adobe Express India launch, ensuring resonance, brand cohesion, and accessibility.
• Translated global brand and accessibility guidelines into culturally relevant visual communications while maintaining consistency across localized formats.
• Upheld creative quality across India, Germany, and France by contributing to structured design review and feedback processes.

Graphic Designer at Freelance and Agency Experience (2018 – 2021)

• Designed brand identities and marketing assets across digital and print formats.
• Executed production-ready design and illustration work, including large-scale murals and social media campaign assets.

Graphic Design Teaching Assistant at Otis College of Art & Design (2021 – 2022)

Graphic Design Volunteer at AIGA LA and Sprouts of Promise (2021 – 2022)

Guest Talk at Type Thursday LA (2023 – 2023)

MFA in Graphic Design – Otis College of Art & Design (2022-12)

Bachelor in Architecture – Veer Narmad South Gujarat University (2017-05)