Sherron Gibbs

Versatile and results-driven Digital Marketing Professional with a proven ability to excel in fast-paced and dynamic environments. Adept at leveraging analytical reporting, data analytics, and a comprehensive understanding of various digital marketing channels to drive successful campaigns. A proactive learner with recent certifications in the latest Digital Marketing trends to ensure adaptability in today's ever-changing industry.

Professional Experience

Freelance Digital Marketing Manager (AI-Driven Expertise) August 2024 - Present

• AI-Powered Campaign Optimization: Leveraged advanced AI tools (ChatGPT, predictive analytics, automation platforms) to refine audience targeting, streamline content creation, and optimize ad performance, increasing campaign ROI by 35% within 3 months.
• Data-Driven Strategy: Utilized AI-generated insights to enhance SEO/SEM strategies, improving organic traffic by 50% and conversion rates by 22% for diverse client portfolios.
• Automation & Efficiency: Implemented AI-driven workflows for email marketing and social media scheduling, reducing manual effort by 40% while boosting engagement metrics.
• Client Acquisition Growth: Designed and executed AI-enhanced paid campaigns, driving a 60% increase in qualified leads for B2B and e-commerce clients.
• Predictive Analytics: Applied machine learning models to forecast market trends, enabling proactive adjustments that elevated client retention by 28%.

Law and Forensics LLC January 2024- July 2024

• Led strategic marketing initiatives that significantly enhanced brand visibility and drove client acquisition and retention.
• Directed the creation and rollout of innovative digital campaigns across multiple platforms, resulting in an increase in sales (from $20 in 2023 to $400 in three months).
• Pioneered the development of captivating content aligned with brand ethos, maximizing audience engagement and resonance.
• Developed and implemented new processes that revitalized the marketing department, resulting in increased company clientele.
• Rewrote and redesigned company newsletters and brochures to better reflect the brand identity and communicate key messages effectively.
• Utilized analytics tools to track and optimize marketing performance metrics, transforming data into actionable insights.
• Stayed at the forefront of industry trends by adopting emerging technologies and best practices, extracting valuable customer insights to fuel innovation.
• Spearheaded the development and execution of engaging promotional events and webinars, significantly boosting lead generation and customer acquisition.

Senseo Solutions Limited/ Publicis Caribbean Limited, Trinidad July 2016 – August 2018

• Spearheaded and executed dynamic organic and paid campaigns, ensuring unwavering brand consistency for Senseo and Publicis clients.
• Engineered market and client data analyses, resulting in the conception and execution of highly impactful product campaigns. Optimized campaign platforms for maximum effectiveness.
• Leveraged advanced tools such as Microsoft Excel, PPT, Google Ads, and Google Analytics to craft meticulously detailed monthly and quarterly reports, offering actionable insights for data-driven decision-making.
• Presented cutting-edge analytic and competitor analysis reports to clients through both in-person engagements and digital channels, fostering transparency and trust in campaign performance.
• Pioneered the creation of a comprehensive advertising archive for each client, providing a strategic overview of digital, radio, TV, and press media on a Monthly, Quarterly, and Yearly basis.

Publicis Caribbean Limited, Trinidad May 2014 – July 2016

• Advocated for client needs and preferences, translating them into high-impact media plans and brand strategies. Played a pivotal role in explaining the creative process and recommending innovative solutions to elevate campaigns.
• Applied advanced tools such as Microsoft Excel, PPT, Google Ads, and Google Analytics to meticulously craft monthly and quarterly reports, offering valuable insights to optimize campaign strategies.
• Conducted dynamic in-person and digital presentations of analytic reports, ensuring clients were consistently informed of campaign performance, fostering trust and confidence.
• Innovated and curated advertising archives for each client on a Monthly, Quarterly, and Yearly basis, providing a comprehensive record of campaigns across various media.

Trinidad and Tobago Stock Exchange, Trinidad November 2010 – April 2014

• Created/presented and maintained all ‘Statistical Analysis’ reports on a monthly and quarterly basis for all listed companies and maintaining all corporate action information in TTCD databases.
• Coordinated and executed all corporate events pertaining to the registers of all listed companies, their shareholders and interconnected issues.
• Responsible for reviewing and processing corporate action event information, reconciliation of daily payable and receivable out of balances, as well as monitoring dividend event allocations to account holders.
• Communicated with internal clients the details of corporate actions and provide adjustment factors for derivative products.
• Prepared, process and disseminate capital change information to users in a timely and accurate manner

Education

Author Lok Jack Graduate School of Business, Trinidad

International MBA: Specialization in International Finance

College Of St. Benedict, St. Joseph, Minnesota USA

Bachelor Of Arts: Major In Economics