Sibtain Gilani

I take immense pride in applying for a suitable role at your esteemed organization, I hold rich experience in the field of Sales & Marketing, HR & Administration in addition to the Hospitality sector. I have been associated with Pakistan Television for the past 13 years where I have been part of different teams over the duration.

Marketing Manager and Business and Sales development at PTV (2022-06 – 2023)

Pakistan television corporation limited is the state broad caster holding and broad casting multiple channels. Catering to the needs of entertainment, sports, news, infomatics and so forth. I worked in different capacities from HR to Finance to Sales & Marketing at different times of my time at the PTV.

• With 13 plus years of serving in HR, Admin, Sales and Coordination departments of media sector across different geographies
• Supporting sales and business development teams in meeting the sales targets for the advertisement cycles
• Setting up of best practices for operational processes within the organisation
• Dealing day to day HR matters including hiring, remuneration, contract preparation and other associated activates
• Managing coordination between different departments for carrying out activities in an efficient and timely manner
• Rich experience in hospitality, leisure and service sector across Europe
• Have been in charge of corporate hospitality while delivering the highest standards of services consistently
• Supervising, training & developing skills of junior staff. Customer advocacy at the core my experience with focus on people and services
• Supporting sales team selling all PTV programs including entertainment programs, current affairs and sports shows
• Managing and closing all deals with PTV clients on a day to day basis ensuring revenue for the centre as per the set target
• Ensuring maximum viewership for PTV programs by selling them to the advertisement industry
• Generating leads and new concepts for keeping a healthy pipeline

Marketing Executive at PTV (2018-10 – 2022-09)

• Manage all the file work and record keeping for the entire distribution network
• Liaison and administer work on a day to basis within the related department
• Managed and coordinated the development of PTV English Channel from scratch
• Managed program pipeline for the new English channel prior to launch
• Managed the entire coordination between production, engineering and IT department
• Managed the social media cell of PTV for generating market awareness of the new channel
• Supported the sales department to set revenue targets and find clients for smooth operations

Marketing officer at PTV (2015-10 – 2018-05)

• Manage all the file work and record keeping for the entire distribution network
• Liaison and administer work on a day to basis within the related department
• Managed and coordinated the development of PTV English Channel from scratch
• Managed program pipeline for the new English channel prior to launch
• Managed the entire coordination between production, engineering and IT department
• Managed the social media cell of PTV for generating market awareness of the new channel
• Supported the sales department to set revenue targets and find clients for smooth operations

Assistant Manager Coordination at PTV (2010-01 – 2015-09)

• Dealing with clients and bringing business for PTV on daily basis
• Coordination with agencies regarding business development management
• Coordination with marketing traffic department Karachi regarding commercial traffic schedule
• Managing sales tasks on priority basis in order to have maximum revenue for the corporation
• Coordination with marketing traffic Islamabad for proper scheduling of release order
• Making contracts and generating invoices on weekly basis
• Manage all the file work and record keeping for the entire distribution network
• Liaison and administer work on a day to basis within the related department
• Managed and coordinated the development of PTV English Channel from scratch
• Managed program pipeline for the new English channel prior to launch
• Managed the entire coordination between production, engineering and IT department
• Managed the social media cell of PTV for generating market awareness of the new channel
• Supported the sales department to set revenue targets and find clients for smooth operations

MBA