Simali Pati

Strategic MBA professional with a dual specialization in HR and Marketing, currently serving as an Innovative Para Aide at Wright Junior High (Lamar CISD). I bridge the gap between technical data analysis and human-centric instructional support by applying an analytical mindset to classroom management and student achievement. Proven track record in leveraging SQL, Python, and Tableau to drive data-informed decisions, while applying those analytical strengths to enhance organizational efficiency and foster an innovative, data-driven culture.

Innovative Para Aide - Wright Junior High (Lamar CISD)

(2025-04)

• Behavioral Management: Manage student conduct using data-informed classroom management strategies to maintain a safe and productive environment.
• Instructional Support: Implement lesson plans with fidelity, utilizing differentiated instruction to support students at varying academic levels.
• Data Reporting: Maintain and analyze student records to provide the lead teacher with actionable insights on student engagement and progress.
• Tech Integration: Lead the integration of classroom technology and digital learning tools to increase student participation and technical literacy.

Substitute Teacher - Lamar CISD

(2024-09 - 2025-03)

• Classroom Leadership: Assumed full responsibility for classroom management across various subjects and grade levels, ensuring continuity of learning.
• Communication: Provided detailed reports to permanent staff regarding student progress and behavioral incidents using district-approved digital platforms.

Marketing Data Analyst - Tech Mahindra America Inc.

(2023-06 - 2024-07)

• Strategic Analytics: Developed data-driven marketing solutions by building predictive models and executing exploratory analyses via SQL and Python.
• Data Visualization: Designed and maintained comprehensive dashboards using Tableau and Power BI to communicate KPIs and customer trends to stakeholders.
• Marketing Intelligence: Monitored web traffic and user behavior trends using Google Analytics (GA4) to optimize digital campaign performance.

Marketing Data Analyst - Celersoft

(2022-05 - 2023-05)

• Campaign Performance: Monitored and analyzed marketing campaigns across multiple channels (Email, Social, Search), interpreting results to provide actionable intelligence for budget reallocation.
• Lead Attribution & ROI: Developed advanced multi-touch lead attribution models and conducted rigorous ROI analysis based on CPA (Cost Per Acquisition) and CPE (Cost Per Engagement) goals.
• Data Integrity & ETL: Performed complex SQL queries and data drill-downs to ensure data accuracy across marketing databases; automated weekly reporting to reduce manual errors.
• A/B Testing & Optimization: Partnered with creative teams to design and analyze A/B tests for landing pages and ad copy, driving a measurable increase in conversion rates and engagement.
• Market Intelligence: Tracked conversion funnels and user behavior patterns using GA4 to identify drop-off points and optimize the digital customer journey.
• Stakeholder Reporting: Presented monthly "Deep Dive" performance decks to executive leadership, translating technical data into clear business recommendations.

HR Recruiter - Sira Consultancy

(2019-08 - 2020-02)

• Full-Cycle Recruitment: Managed end-to-end hiring for high-volume roles, reducing average time-to-hire by 15%.
• Strategic Sourcing: Utilized LinkedIn Recruiter and Boolean searches to build diverse talent pipelines.

Recruiter - Tech Minfy

(2016-09 - 2017-05)

• Stakeholder Partnership: Advised hiring managers using intake meetings and market insights to refine job specifications.
• Offer Negotiation: Facilitated salary negotiations with a 90% offer acceptance rate.

HR Assistant - KIIT School of Management

(2015-05 - 2016-02)

• Personnel Records: Maintained compliant employee files and managed I-9 verifications and background checks.
• Payroll Support: Assisted with benefits administration and weekly payroll adjustments.

MBA - HR and Marketing - KIIT School of Management (KSOM)