Creative Director
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With a robust tenure in graphic design spanning over three decades, my core competencies lie in creating compelling visual narratives that resonate with audiences. At the Climate Control Group, Inc., I led a team dedicated to producing innovative media, from 3D motion graphics to comprehensive ad campaigns. My commitment to excellence is reflected in multiple Advertising Association of America ADDY Awards, highlighting my expertise in motion graphics, illustration, logo design, print and digital graphic design, photography, videography, and photo editing.
As the Creative Services Team Leader, my focus has been on managing an in-house agency, driving the creation of corporate identity and product launches. The skills honed over many years, particularly in motion graphics, video production, and high-end complex photo compositing, have been instrumental in crafting training videos, digital and print ads, and website designs that effectively communicate the brand’s message.
Creative Services Team Leader — 1997 to 2025Supervise the work of two to three graphic designers in the creation of1-4+ color technical, promotional, and informative literature - including design, layout, editing, illustration, photography, and digital photo editing.
Creation of corporate videos from storyboard to final output, including 3D animations, 2D and 2.5D motion graphics, and audio/video production. Management of full service inhouse b&w/color print shop.
Marketing Manager — 1990 to 1996Responsible for all aspects of marketing a line of 200+ medical diagnostic test kits and reagents used in independent and hospital laboratories worldwide, including package and product label design, product insert writing and illustration, distributor selection and training, and government contract negotiation and maintenance.
Market research and analysis to identify market trends. Development and implementation of promotional campaigns.
