Susan Edwards

Experienced professional with a history of profitable management of distinguished senior properties including skilled nursing. Proven record of impacting bottom-line profit through revenue growth & service enhancement. Noted for building rapport with residents, families, associates & community at large.

Executive Director at Cogir of San Rafael Memory Care (2022-11 – 2024-05)

• Increased positive reputation within/outside community
• Highly skilled at relationship building with new prospects
• Built census from 70% to 90% with team effort in less than one year
• Increased resident & family & staff satisfaction

Elegance Hamilton Hill (2022-03 – 2022-10)

• Helped to increase census from 55% to 75% in six months
• Key role in introducing new prospects and Referral Agents to this new community

Interim Sales and Marketing Director at Elder Care Alliance (AlmaVia of San Rafael and San Francisco) (2021-07 – 2022-04)

• Increased census to above 90% while in this Interim position
• Assisted with all aspects of moving to a community
• Highly skilled at relationship building with new prospects
• Maintaining a connection to the community as a whole
• Event Planning success

Executive Director at Mountain View Assisted Living & Memory Care (2017-09 – 2021-03)

• Built a strong management team while improving reputation of 60 unit Assisted Living & Memory Care managed by Frontier Management
• Professional referrals improved 100%
• Resident & Family satisfaction noted improvement
• Increased 73% occupancy to 90% substantially improving resident care
• Successfully introduced Miriam Nelson's Strength Training Program

Executive Director at Brookdale Senior Living (2013-11 – 2017-07)

• Increased census from 83% to 97% during tenure in 118 unit Assisted Living community
• Increased licensed nursing hours from 8 hours to 24 hours a day to develop & execute specialized Diabetic program

Contract Interim Executive Director at Salem Lutheran Home (2013-03 – 2013-06)

• Contract Interim Executive Director at CCRC community by request of Mgmt Company

Consultant at Bayside Park, Assisted Living and Memory Care (2013-03 – 2013-08)

• Trained new Assisted Living Director & Memory Care Coordinator
• Developed a new dining room server training program for associates
• Designed Memory Care activity programs for care associates & others

Executive Director of AlmaVia of San Rafael at Elder Care Alliance (2007-10 – 2013-01)

• Census increased to 90% in this 137 unit non-profit, faith-based Assisted Living & Memory Care community
• Introduced the Posit Science Brain Fitness Program & Dr. Miriam Nelson's Strength Training Program
• Developed & implemented Dining Room Server Training Manual for all dining associates used at multiple sites

Vice President, Operations and Marketing at Elder Care Alliance (2006-08 – 2007-10)

Interim CEO of six communities including independent, assisted living, memory care & skilled nursing

• Spearheaded all operational & marketing activities before change to new management company
• Changed the marketing culture emphasizing 100% occupancy & preserving mission & values

Director of Partnerships at Posit Science Corporation (2005-08 – 2006-07)

at this start-up company

• Direct sales to senior communities of the Posit Science Brain Fitness Program, a software program designed, tested & proven to improve memory
• Contributed to company growth through sales & speaking engagements at professional organizations & communities on the West Coast

Executive Director, BridgePoint at San Francisco at Kisco Senior Living (2001-05 – 2005-08)

Transamerica Senior Living (owner) & Kisco Senior Living (management at the time)

• Successfully opened 120 unit Assisted Living community at the historic Shriners Hospital site in San Francisco
• Assisted development & operations teams at Transamerica Senior Living throughout the design, construction & opening period
• Recruited & trained all associates & lead marketing team to a successful opening in November 2001
• Partnered with Kisco Senior Living while bringing occupancy to 90%

Senior Manager of Drake Terrace & BridgePoint at San Francisco at Transamerica Senior Living (2000-01 – 2001-05)

Drake Terrace was purchased & operated by Kisco Senior Living in 2001

• Developed & implemented on site managers-in-training program
• Assisted with design specifications of a new thirty million dollar historical renovation project in San Francisco
• Exceeded net operating income by 20% during ownership transition

General Manager at Drake Terrace (1989-05 – 2000-04)

• Opened new 123 unit independent & assisted living community; the first of its kind in Marin County
• Maintained 98% occupancy from 1990 throughout tenure

B.A. in History – University of California, Los Angeles