Tabitha H. Long

Strategic business operations, field marketing, and executive engagement leader with 15+ years of experience managing global portfolios, GTM programs, channel initiatives, executive experiences, incentive travel programs, loyalty strategies, and demand generation campaigns within technology organizations. Proven ability to align highly matrixed organizations across sales, engineering, marketing, finance, procurement, legal, alliance partners, and executive leadership to achieve business outcomes. Experienced in Cisco partner ecosystems, MDF administration, enterprise sponsorship strategy, and cross-functional program governance.

Known for driving programs that strengthen customer relationships, improve operational alignment, increase executive engagement, and support revenue growth. Proven success managing multimillion-dollar budgets, global teams, complex vendor ecosystems, strategic partnerships, and enterprise programs across North America and EMEA.

Senior Account Executive at COTTON CANDY INC. (2025-01 – Present)

Drives U.S. business development through branded merchandise, loyalty programs, rewards initiatives, employee recognition, executive gifting, and event engagement solutions. Advises enterprise clients on merchandise strategy, company stores, incentive travel rewards, customer gifting, employee appreciation programs, and experiential activations. Sources and procures branded merchandise, apparel, employee gifts, incentive rewards, executive gifts, and event materials.

Manages vendor negotiations, pricing strategies, production schedules, fulfillment logistics, and delivery execution. Partners with clients to create memorable customers, employees, and partner experiences that strengthen brand engagement and recognition.

Vice President, Field Marketing & Events at GTT (2018-01 – 2025-01)

Directed a global portfolio of more than 100 concurrent programs annually across field marketing, customer engagement, executive communications, channel initiatives, and revenue-generating activities globally. Owned $3M annual operating budget with responsibility for forecasting, financial reporting, vendor management, contract negotiations, and ROI measurement. Led global Sales Kickoff programs for 700+ attendees, including executive messaging, sponsorships, logistics, production, and attendee experience.

Managed

President's Club incentive travel programs, executive retreats, recognition initiatives, and leadership events. Developed event-driven demand generation strategies supporting pipeline growth and customer acquisition objectives.

Oversaw

Gartner, Capacity Media, and channel event portfolios. Directed executive gifting, employee recognition, company store programs, promotional sourcing, and merchandise strategy. Negotiated venue, agency, production, and vendor contracts globally. Implemented event reporting and automation tools improving operational efficiency and budget visibility.

• Elevated events to a new standard with installing measurements and ROI.
• Exceeded expectations of Global Sales Kickoff in Lisbon for 700+ attendees.
• Produced virtual global SKO for more than 3,000 participants.
• Increased executive engagement by 40%.
• Generated measurable pipeline growth through integrated event marketing programs.
• Managed international incentive programs.

Director, Marketing at INTELIQUENT (2015-01 – 2018-01)

Directed marketing operations and managed $1M annual budget with direct reports. Led branding, communications, public relations, event strategy, and product marketing initiatives. Managed nearly 100 annual industry events, customer engagements, sponsorships, and trade shows. Led acquisition-related branding and communications efforts internally and externally, website, agencies and contractors. Served as strategic advisor to executive leadership.

Director, Commercial Implementation & Marketing at INTELIQUENT (2013-01 – 2015-01)

Managed Cisco Partner certification requirements for a Premier-level Value Added Reseller. Coordinated technical, sales, marketing, and operational stakeholders to maintain partner compliance and certification status. Administered channel marketing programs and MDF initiatives supporting partner growth objectives.

Managed sponsorship budgets, partner investments, and executive engagement programs. Led cross-functional implementation teams responsible for customer onboarding and service delivery. Developed reporting processes and governance structures to improve operational visibility and stakeholder communications.

Managed team supporting customer communications, sales enablement, RFP development, training materials, and product documentation. Developed operational improvements and centralized content management resources.

Senior Project Manager at INTELIQUENT (2009-01 – 2013-01)

Founder & Owner at Island Girl Salvage

Built nationally recognized architectural salvage business featured in This Old House, Cottage Living, Home Magazine, and national design publications. Awarded U.S. Patent D592282 for design of repurposed wall sconce. Developed branding, marketing, public relations, and customer acquisition strategies.

Bachelor of Arts – Northeastern Illinois University