Growth and GTM Marketing
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I am a Growth Marketing Lead with 15 years of experience in driving high-impact digital marketing campaigns at leading agencies like Havas Media and top Martech startups, most recently contributing to Attentive’s hyper-growth. I have partnered closely with enterprise brands such as LVMH, Unilever, L’Oréal, and VF Group, enabling their global marketing teams to effectively adopt and maximize new marketing software, ensuring they achieve ROI and meet their business objectives.
With expertise in both paid and lifecycle marketing, I have developed and optimized strategies that enhance the customer journey and drive substantial revenue growth.At Attentive, I drove 150% SMS revenue growth for clients like Crocs and Zazzle by implementing a robust A/B testing framework, identifying top-performing audience segments, and activating personalized campaigns, achieving key milestones, such as 1 million active SMS subscribers and 7-figure Cyber Monday sales.
I thrive in fast-paced, collaborative environments and have a proven track record of taking new teams, roles, and verticals from zero to one. This includes establishing a post-sales enablement function that supported 300 account managers in achieving a $250 million annual revenue target.I am now seeking my next full-time performance marketing opportunity (hybrid in LA/NYC or remote within the US) and would love to connect.
I am a Growth Marketing Lead with 15 years of experience in driving high-impact digital marketing campaigns at leading agencies like Havas Media and top Martech startups, most recently contributing to Attentive’s hyper-growth. I have partnered closely with enterprise brands such as LVMH, Unilever, L’Oréal, and VF Group, enabling their global marketing teams to effectively adopt and maximize new marketing software, ensuring they achieve ROI and meet their business objectives.
With expertise in both paid and lifecycle marketing, I have developed and optimized strategies that enhance the customer journey and drive substantial revenue growth.At Attentive, I drove 150% SMS revenue growth for clients like Crocs and Zazzle by implementing a robust A/B testing framework, identifying top-performing audience segments, and activating personalized campaigns, achieving key milestones, such as 1 million active SMS subscribers and 7-figure Cyber Monday sales.
I thrive in fast-paced, collaborative environments and have a proven track record of taking new teams, roles, and verticals from zero to one. This includes establishing a post-sales enablement function that supported 300 account managers in achieving a $250 million annual revenue target.I am now seeking my next full-time performance marketing opportunity (hybrid in LA/NYC or remote within the US) and would love to connect.
I attended Indiana University where I majored in Journalism and minored in Marketing at the Kelley School of Business.
