Terie Kendall

Senior Brand Designer and Creative Strategist with a proven record of leading integrated brand experiences and marketing communications for Fortune 500 companies. Versatile and results-driven leader who collaborates closely with executives and cross-functional teams to enhance market presence. Demonstrated success in driving customer engagement and delivering impactful visual solutions in high-growth environments.

Senior Brand Designer at C.H. ROBINSON (2024-01 – 2026-06)

On contract

• Outperformed external agency concept/design for executive-selected AI supply chain web section; eliminated external vendor costs.
• Redesigned corporate resource hub, creating custom iconography to align content by subject; boosting user engagement by 42.3%.
• Instrumental in establishing a cohesive design system. Created consistency across campaigns, sales enablement, execute communications, digital experience, and customer marketing.
• Partnered with MARCOM teams, resulting in brand alignment throughout the organization.
• Contributed to a high performing, in-house creative organization; produced more than 10,000+ brand assets annually. Improved consistency, and enterprise-wide governance.

Brand Designer/Marketing Associate at ST. DAVID'S CENTER (2022-01 – 2024-12)

• Partnered with executive leadership to build cohesive print, social, and web assets; unified organization's internal/external brand presence.
• Executed multi-channel marketing campaigns to amplify organization's mission; increased audience reach and community engagement.

Senior Brand Designer at RESIDEO (2021-01 – 2022-12)

On contract. Creative and strategic consulting, design, and production for C-suite and sales team.

Senior Graphic Designer at OPTUM (2018-01 – 2020-12)

• Initiated self-directed research and creative explorations to scale an external agency's campaign concept. Shaped foundational framework for Optum's total rebrand.
• Collaborated with Brand & Experience leadership, executive stakeholders, and agencies to evolve enterprise brand expression for nation's largest healthcare organization.
• Executed integrated brand experiences spanning campaigns, executive communications, events, digital, merchandise, and customer engagement.

Senior Graphic Designer at SMITH & NEPHEW (2014-01 – 2017-12)

• Achieved immediate ROI with effective patient marketing outreach program for 250+ medical facilities.
• Created cohesive customer experiences across digital, print, training events, and environmental communications.
• Served as creative liaison across geographically distributed teams and agency partners.

Bachelor of Science in Graphic Design/Visual Communication/Business Marketing – UNIVERSITY OF MINNESOTA, Twin Cities