Toby Preyer

My name is Toby Preyer, and I'm a passionate music video director with over 8 years of experience bringing artistic visions to life. I've had the privilege of working closely with artists, labels, and ad agencies, gaining valuable insights into the creative processes of the industry. With expertise in editing, color grading, and even DP work, I'm comfortable working on both large-scale productions and smaller, more intimate sets. As a Los Angeles resident, I'm deeply embedded in the creative energy of this city and am eager to apply my multi-hyphenate skills, storytelling abilities, and strong design sensibility to help Sony Music Entertainment's artists and brand thrive.

My diverse professional journey includes serving as the Head of Video Production at a digital marketing agency, where he played a pivotal role in shaping video content strategies and execution. My hands-on approach extends to working directly with individual artists such as TMG Fresh and Hrishi, serving as a full-time editor and director on their projects. This multifaceted experience underscores his versatility and proficiency in delivering high-quality, concept-to-post-production content across various creative landscapes. I've also expanded my horizons and professional reach by freelancing for multiple labels and artists. This experience has given me the opportunity to work with a diverse range of creative talents and broaden my skill set even further.

My educational journey in the field of digital media and video production began during high school when I enrolled in a comprehensive course that laid the foundation for my career. This program provided me with valuable insights into the basics of film production and editing, equipping me with the fundamental skills and knowledge needed to excel in the industry.

Following my high school education, I took a hands-on approach to my learning journey. I actively participated in on-set experiences, gaining practical, real-world exposure to the intricacies of video production. Additionally, I embarked on personal projects, collaborating with local artists to bring their creative visions to life. This hands-on approach served as a vital component of my education, allowing me to apply my skills, refine my techniques, and continuously expand my expertise in the field.