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Traci Koen

Traci Koen

Behavioral health leader and Licensed Professional Counselor Supervisor (LPC-S)

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FriscoMember since October 28, 2026
Business DevelopmentHealth CareBusiness Manager
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Business DevelopmentHealth CareBusiness Manager

About

Behavioral health leader and Licensed Professional Counselor Supervisor (LPC-S) with 19 years of experience in practice leadership, clinical care, team development, and community and professional relationships. Experienced in leading teams, developing programs, working across complex systems, and communicating with clients, families, healthcare providers, schools, and other professionals. Brings a strong clinical background along with business, provider relations, and operational experience, with an interest in applying that experience to leadership, communications, community relations, and program development within a larger healthcare or corporate organization.

Credentials: LPC-S | RPT-S | NCC

Experience

Private Practice | Clinical Director | Operations Manager at BrightWay Counseling & Wellness (2012-02 – Present)

  • Lead the day-to-day clinical and business operations of a multidisciplinary behavioral health practice, including program development, staff leadership, operational planning, policies, and quality improvement.
  • Recruit, supervise, mentor, and support mental health professionals, with an emphasis on strong clinical care, ethical practice, teamwork, and professional growth.
  • Build and maintain referral and community relationships with physicians, schools, healthcare providers, and other professionals to support client care, increase access to services, and grow the practice.
  • Work closely with clients, families, referral sources, and other professionals to coordinate care and address complex clinical and organizational needs.
  • Provide clinical expertise in assessment, crisis intervention, trauma-informed care, parent consultation, and treatment across the lifespan, including children, adolescents, adults, couples, and families.
  • Develop new services, psychoeducational groups, parenting programs, and professional consultation based on client, referral, and community needs.

Private Counseling Practice | Therapist at Serenity Counseling and Wellness (2009-02 – 2012-01)

Provided counseling for individuals, families, and groups, with a focus on parent education, play therapy, family conflict, teen substance use and relationships, grief and loss, anxiety and depression, young-adult transitions, autism spectrum disorders, ADD/ADHD, and behavioral concerns.

Contract Therapist | Student Opportunity Center at Frisco Independent School District (2008-08 – 2011-06)

Worked with Student Opportunity Center administration and provided on-campus counseling to high school students in the Positive Academic Change (PAC), Accelerated Credit Recovery, and Pregnant Enrichment Program (PEP) programs. Supported students and parents with emotional, behavioral, and family concerns that could affect school success and graduation.

Child and Family Therapist at CITY House (Collin Intervention to Youth) (2007-07 – 2009-02)

Conducted intake assessments, treatment planning, counseling, threat assessments, play therapy, parent/teen groups, and family crisis intervention for shelter residents and youth referred by schools, courts, Child Protective Services, mental health hospitals, and community organizations.

Outreach Counselor & Transitional Living Coordinator / Case Manager | Counseling Internship at Hope's Door (2007-09 – 2008-03)

Facilitated groups and counseling for women and children affected by domestic violence and assisted with safety planning, case management, and steps toward independent living.

Grief & Loss Intensive Training at Journey of Hope (2007-04 – 2007-04)

Completed intensive grief training focused on children and families experiencing the death of a loved one or anticipating a loss related to terminal illness.

Counseling Practicum | Onsite Family Therapist at CITY House (Collin Intervention to Youth) (2006-06 – 2006-12)

Conducted intake assessments, clinical documentation, crisis calls, play therapy, family counseling, and group sessions for pre-adolescents, teens, and parents to strengthen family functioning.

Provider Relations Representative | Account Manager at United Dental Care, Inc. (1994 – 1999)

  • Recruited and maintained the dental provider network throughout Dallas-Fort Worth and surrounding areas; negotiated provider contracts, managed contractual compliance, and mediated complaint resolution.
  • Consistently exceeded provider-retention goals.

Provider Relations Representative | Credentialing Manager | Presenter at American Dental Corporation (1992 – 1994)

Managed provider credentialing and network maintenance, prepared records for state audits, presented benefit programs to state agencies, and assisted with program development for member services and provider relations.

Education

Amberton University, MA, Clinical Mental Health

Texas Tech University, BBA, Marketing

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