Tracy Roberts

Lead sales execution, customer relationships, and territory performance across convenience retail and food-service accounts. Implement company programs and promotional strategies while coaching team members to meet sales and operational goals. Analyze market trends, optimize product placement, and ensure profitable growth for both customers and the organization.

Manage key university accounts including UMass Amherst and Amherst College, coordinating execution across dining, athletics, retail cafés, concessions, and events. Oversee campus product availability, inventory planning, and promotional activity to drive volume and enhance brand visibility.

District Sales Manager, Convenience Retail & Food Service On-Premise at Coca-Cola Beverages Northeast (2022-01 – Present)

Lead sales execution, customer relationships, and territory performance across convenience retail and food-service accounts. Implement company programs and promotional strategies while coaching team members to meet sales and operational goals. Analyze market trends, optimize product placement, and ensure profitable growth for both customers and the organization.

Manage key university accounts including UMass Amherst and Amherst College, coordinating execution across dining, athletics, retail cafés, concessions, and events. Oversee campus product availability, inventory planning, and promotional activity to drive volume and enhance brand visibility.

Account Manager, Convenience Retail & Food Service On-Premise at Coca-Cola Beverages Northeast (2019-06 – 2022-01)

Managed one of the district's largest territories, ensuring customers were informed on portfolio offerings, programs, and promotions. Maintained accurate and efficient order generation while monitoring inventory, out-of-stocks, and distribution needs.

• Utilized tools to analyze product performance and guide customer decisions.
• Developed planograms, aligned customers with appropriate programs, and coached them on strategies for growth.
• Collaborated cross-functionally with distribution and service teams to meet customer needs and maximize efficiency.
• Regularly shared insights on team calls, supported peers, and maintained high operational standards within the territory.

Business Development Manager at Coca-Cola Northern New England (2018-10 – 2019-06)

Prospected and secured new business through lead follow-up and cold calling. Built strong relationships with customers, ensuring a smooth onboarding process. Coordinated with service, dispatch, and sales teams to complete installs and fulfill orders. Led contract discussions, gathered customer requirements, and created proposals balancing customer objectives and company profitability. Resolved service issues and support requests with a focus on customer satisfaction and long-term retention.

• Achieved 80% activation on mycoke activation across assigned accounts, driving increased execution consistency and measurable volume growth.

Market Development Manager, FSOP at Coca-Cola Refreshments (2013-11 – Present)

Managed one of the district's largest territories, consistently ranking in the top five for route completion and top ten for net new outlets regionally. Grew territory volume, revenue, and profitability through strategic product placement and customer partnerships.

• Served as a system expert and trainer for new team members.
• Provided leadership support by conducting huddles, sharing best practices, and helping resolve customer issues.
• Maintained strong internal relationships to ensure service quality and operational efficiency.

Customer Service Manager at Shaw's Supermarket (1995-06 – 2013-11)

Managed 50 associates across checkout, service desk, and pharmacy operations. Ensured exceptional customer service, daily sales accuracy, and loss prevention. Completed labor planning, sales projections, and P&L tracking.

• Collaborated with store leadership to improve customer satisfaction scores.
• Supported hiring and disciplinary processes and trained staff and managers on new POS systems.
• Worked closely with Loss Prevention to resolve store and regional issues.

Bachelor of Arts – Keene State College (1996 – 1999)