Tracy Shirer

Dynamic and creative business leader with a demonstrated history of driving revenue and growing membership programs. Entrepreneurial with experience spearheading all facets of brand marketing, including strategy, creative, content, events, and PR. Proven track record of maximizing business growth opportunities and increasing brand awareness.

Experience in for-profit and non-profit cultural organizations, sports, and entertainment. Equipped with excellent leadership skills to drive business practices and enable high-performance teams to deliver sustainable results. Passionate about storytelling, brand building, and making impacts. Strong proficiency in market research, media buying and digital marketing including paid and organic social media and influencer marketing, direct marketing, and e-commerce.

20+ years leading teams and representing brands including California Science Center, Boston Symphony Orchestra, Foxwoods Resort Casino, Six Flags Theme Parks, Connecticut Science Center, Harford Wolf Pack, UCONN Sports, Emerson College/ArtsEmerson and more.

• Brand Management
• Messaging and Creative 
• High impact promotions
• Digital Marketing (SEO, Search, Display, OTT, Streaming Audio, paid social, programmatic)
• Website and Reputation Management
• Customer journey mapping
• Membership and Loyalty Programs
• Public Relations 
• Crisis Communications
• Employee Communications
• Experiential Marketing
• Event Planning and Promotion
• Licensing
• Group Sales and Tourism
• Community Engagement
• Partnership Marketing and Sponsorship
• Media Planning, negoitiating and placement
• Paid and Organic Social Media
• Influencer Marketing

BA Political Science