Suzanne Palys

Marketing executive with 20+ years of experience leading brand strategy, go-to-market execution, demand generation, and revenue growth across payments, financial services, B2B technology, and professional services. Proven success building partner ecosystems, accelerating customer acquisition, leading corporate rebrands, and aligning marketing strategy with business growth initiatives, including a successful private equity-backed acquisition.

Director of Marketing & Brand Strategy at Choice Merchant Solutions (2017-01 – 2024-12)

Directed enterprise marketing, brand transformation, and growth strategy for a private equity-backed payments and fintech company, leading corporate rebranding, demand generation, and partner ecosystem expansion.

• Directed enterprise marketing strategy and executed a corporate rebrand that strengthened competitive positioning and brand consistency
• Increased partner acquisition 60% by developing channel marketing strategies and scalable partner enablement programs
• Grew partner-driven revenue 50% through lifecycle marketing, integrated campaigns, and sales enablement alignment
• Increased campaign engagement 35% while expanding audience reach 40% through data-driven multi-channel marketing
• Partnered with executive leadership to position the business for a successful acquisition by a strategic private equity-backed buyer

Senior Marketing Consultant at Independent Consulting Practice (2024-01 – Present)

Advise startup and growth-stage organizations in technology, professional services, and consumer businesses on brand strategy, go-to-market planning, customer acquisition, and revenue growth.

• Develop GTM strategies and brand positioning frameworks that support scalable business growth
• Delivered an average 15% revenue growth across consulting engagements through demand generation, conversion optimization, and integrated marketing programs
• Improve SEO visibility and digital performance through analytics-driven optimization and AI-enabled content strategies
• Advise executive teams on growth strategy, market expansion, and marketing performance

Adjunct Faculty at Gateway Community College (2016-01 – 2023-12)

• Taught digital design, visual communications, and marketing technology using industry-based frameworks
• Mentored students in branding, marketing strategy, and applied content development

Principal | Project Manager | Art Director at Treefrog Communications (2006-01 – 2017-12)

Founded and led a brand and marketing consultancy serving 25+ organizations across retail, health insurance, manufacturing, and professional services.

• Developed brand strategies, integrated marketing campaigns, and product launch initiatives for regional, national, and international clients
• Directed global branding initiatives supporting expansion into international markets
• Increased repeat business 30% through strategic account management and client relationship development
• Led cross-functional creative and marketing teams delivering end-to-end marketing solutions

Master of Business Administration in Marketing & Management – University of Connecticut

Bachelor of Science in Visual Arts – University of Bridgeport