Tyler Kolbe

GTM-minded copywriter moving into Sales, Account Management, or Business Development. 5+ years of experience helping consumer, retail, and B2B brands translate product value into buyer-facing messaging. Strong fit for teams that need clear communicators who can learn technical products quickly, write effective outbound, support revenue teams, and connect customer pain points to concise value propositions.

Copywriter at Body Art Alliance (2024-10 – Present)

• Supported 20+ GTM launches across tattoo, PMU, and body jewelry brands with product messaging, sales enablement one-sheets, comparison guides, FAQs, PDPs, email/SMS, paid media, and distributor-facing assets.
• Improved PDP conversion by 2.8% across house of brands, reorienting frameworks for 2 major brands, translating technical features and product claims into clearer buyer-facing value propositions for DTC and wholesale channels.
• Drove a 23% increase in push notification revenue, totaling +$202,206 in incremental YoY revenue.
• Maintained an average 70.5% email open rate using A/B testing and USP messaging across DTC and wholesale communications.

Creative Copywriter at TTI Floor Care North America (2023-04 – 2024-10)

• Supported 15+ flagship product launches across 3 nationally recognized brands—Hoover, Dirt Devil, and Oreck—developing GTM messaging across PDPs, packaging, email/SMS, paid social, retail displays, sales materials, and national OTT campaigns.
• Partnered with 4+ cross-functional teams, including Sales, Product, Engineering, and Leadership, to translate technical specifications into clear feature-to-benefit messaging for DTC, major retail, and field sales channels.
• Developed sales materials and retailer-facing presentations supporting multiple concurrent launches and national retail accounts, sharpening competitive differentiators and customer-focused value propositions.
• Used SEO insights, performance data, audience research, and product claims guidance to continuously optimize messaging across 3 brand portfolios and 6+ digital and retail channels.

Freelance Copywriter at LAIRE Digital (2023-01 – Present)

• Managed 6 active B2B/B2C accounts with 1+ year retention, balancing stakeholder priorities and deadlines.
• Produced 20+ monthly assets supporting inbound lead generation, thought leadership, and service positioning.
• Translated client interviews and goals into clear, buyer-focused messaging across web, email, and paid media.

Marketing Copywriter at Hatch Homes (2022-05 – 2023-02)

• Improved local search visibility and sales messaging across service pages, landing pages, and sales collateral.
• Built sales-aligned messaging templates and training resources to strengthen customer-facing communication.
• Used market, customer, and demographic research to develop benefit-led messaging supporting inbound leads.

B.A. in Interdisciplinary Studies – University of Central Florida