Umar Khalid

Email Marketing Specialist with 5+ years of experience designing and executing lead-generation and email marketing campaigns that drive measurable business growth. Skilled in subscriber segmentation, automated nurture workflows, A/B testing, and deliverability optimization, with a consistent track record of improving open rates, click-through rates, and conversions. Brings an additional 1+ year of frontend development experience (React, JavaScript, HTML/CSS), enabling closer collaboration with design and engineering teams and hands-on ability to build and troubleshoot campaign landing pages and email templates.

Email Marketing Specialist - Softpers - DHA, Lahore, Pakistan

(2025-09 - 2026-06)

• Designed and implemented comprehensive email marketing campaigns, including automated workflows and lead-nurturing programs
• Grew, segmented, and maintained subscriber databases to ensure targeted and relevant messaging
• Monitored and analyzed campaign metrics (open rates, click-through rates, conversions) to identify areas for improvement
• Used A/B testing and data insights to refine strategies and optimize campaigns for maximum impact
• Partnered with cross-functional design and sales teams to align email campaigns with broader marketing goals

Email Marketing Specialist - Techliance - Garden Town, Lahore, Pakistan

(2024-01 - 2025-08)

• Created effective email campaigns aligned with marketing goals and target audience needs
• Maintained and segmented email subscriber lists to target the right audience for specific campaigns
• Tracked key metrics including open rates, click-through rates, conversions, and unsubscribe rates
• Tested subject lines, email formats, and content variations to improve engagement and performance
• Implemented deliverability strategies to ensure emails reached recipient inboxes and avoided spam filters

Email Marketing & Lead Generation Specialist - Clustox - Gulberg 3, Lahore, Pakistan

(2023-04 - 2023-12)

• Generated new leads through email marketing, social media, cold outreach, Upwork, and other relevant channels
• Learned and executed proven processes to identify and generate new sales opportunities
• Led discussions with senior executives to understand business needs and tailor outreach accordingly
• Managed and maintained a pipeline of interested prospects through consistent follow-up

Email Marketing & Lead Generation Executive - Easthire - Lahore, Pakistan

(2021-01 - 2023-03)

• Held discussions with senior executives to understand business needs and inform campaign strategy
• Tested subject lines, email formats, and content to improve engagement and campaign performance
• Researched, tracked, maintained, and updated lead databases for ongoing outreach
• Served as a strategic advisor to firm leadership on marketing and lead-generation initiatives
• Provided accurate and timely reporting to management on campaign progress and results

Bachelor of Science - Information Technology - National College of Business Administration & Economics (NCBA&E)