Urmila B

Salesforce Certified Developer with 8.5+ years of experience across Banking, Healthcare, Marketing, and Solar Energy domains, specializing in Salesforce CPQ, Veeva CRM, Lightning Web Components, and API integrations with Tableau, ServiceNow, and AWS Connect. Proven track record in process automation, CI/CD deployment management, and security enhancements (DKIM, OAuth SSO). Skilled in Apex, Visualforce, and Salesforce DX, with a focus on performance optimization, enterprise governance, and driving measurable business efficiency.

Salesforce Developer - JPMorgan Chase - New York, USA

(2024-01)

• Integrated Tableau dashboards into Salesforce using Canvas Adapter (Sparkler), improving business decision-making efficiency by 30%.
• Configured DKIM and CNAME records with Infrastructure teams, reducing email spoofing incidents by 40%.
• Developed Workflow Outbound Messaging to integrate Salesforce with external medical inquiry platforms for secure, real-time data exchange.
• Implemented Salesforce CPQ to automate product configuration, pricing, and quoting, improving quote accuracy and cutting sales cycle time by 25%.
• Built custom Visualforce tabs and Apex classes to manage compliance-related medical inquiry signatures with PDF generation.
• Automated Veeva CRM deployment processes using AutoRABIT Dataloader Pro, streamlining production rollouts.
• Implemented OAuth-based SSO for Veeva CRM with MDM and PingFederate teams, enhancing authentication security.
• Developed Apex logic for Prescriber Data Exchange (PDE) calculations, ensuring accurate sales territory management.
• Designed Tabular, Summary, Matrix, and Joined reports and dashboards to increase Salesforce adoption among sales teams.

Salesforce Developer - Sigma InfoTech - Bangalore, India

(2019-10 - 2022-11)

• Engineered custom data models with junction objects to streamline lead assignment across multiple marketing channels.
• Automated lead scoring, assignment, and follow-ups using Apex Triggers and Batch Apex, increasing lead conversion efficiency by 35%.
• Built RESTful Apex APIs to integrate Salesforce with external marketing automation tools for real-time lead sync.
• Developed interactive dashboards and lead scoring indicators using LWC and Aura Components, improving pipeline visibility.
• Automated lead nurturing via Process Builder and Flow Builder, reducing manual task creation efforts by 70%.
• Led deployment activities using Salesforce DX and Change Sets, achieving 85%+ Apex code coverage.
• Optimized SOQL queries and bulkified Apex code to ensure high-performance operations within governor limits.

Salesforce Admin - Version 1 - Bangalore, India

(2015-08 - 2019-09)

• Managed end-to-end Residential Solar processes (Sales, Installation, Service) in Salesforce, improving operational efficiency.
• Integrated Salesforce with Rooftop Solar Invoice Management and SurveyMonkey for automated feedback and invoice tracking.
• Configured ServiceNow modules (Incident, Problem, Change Management) and integrated AWS Connect to enhance case management.
• Deployed Field Service Lightning with automated technician dispatching, reducing scheduling conflicts by 30%.
• Developed targeted campaigns using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio), increasing engagement.
• Automated deployment pipelines using Flosum and Jenkins, ensuring smooth CI/CD across Sandbox and Production environments.
• Built batch Apex processes for technician commission calculations, accelerating payout cycles.
• Trained super users and led change/release management initiatives across multiple Salesforce environments.

Master of Science - Computer Science - Sacred Heart University (2024-03)