Venissa Martinez

Accomplished Chief Operations Officer with deep expertise in Global Markets, Supply Chain Operations, and Financial Strategy. Known for decisive leadership, progressive industry experience, and a forward-thinking approach to organizational growth. Brings a proven track record in strategic planning, change management, cross functional leadership, and global distribution oversight.

Adept at optimizing financial performance, strengthening operational infrastructure, and positioning companies for future market demands.

Owner – Product Brokerage - ISLA Corp dba Niche Materials by LVR - Lockport, NY

(2025-04)

• Connect industry partners with the product via manufacturer relationships needed for both residential and commercial construction projects.
• Product Sourcing
• Negotiated supplier agreements that improved gross margins by 22% and secured exclusive distribution rights in 5 high-growth regions.
• Launched 12 new product lines aligned with emerging consumer trends, increasing market share by 35%.
• Designed and implemented a data-driven sales strategy, boosting client retention rates by 28% and average order value by 17%.
• Streamlined procurement-to-delivery workflows, cutting operational costs by 18% while reducing fulfillment times from 7 days to 3 days.
• Built and nurtured a network of 50+ high-value B2B partnerships, resulting in repeat contracts worth over $1.5M annually.
• Manage all coordination

Business Development Specialist - Bureau Veritas Consumer Product Testing - Amherst, NY

(2025-06 - 2026-07)

• Market & Industry Analysis: Conduct research to identify emerging trends, competitive landscapes, and new customer segments in consumer product testing
• Lead Generation & Prospecting: Use networking, industry events, and CRM tools to generate and qualify new business leads
• Relationship Building: Develop and maintain relationships with potential clients, partners, and industry stakeholders to foster long-term opportunities
• Proposal Development: Create customized proposals, presentations, and business plans tailored to client needs and regulatory requirements
• Negotiation & Closing: Negotiate contract terms, pricing, and service scope to secure new deals

Chief Operating Officer / Chief Financial Officer - Nortem America Corporation (NORTwood) - Amherst, NY

(2022-01 - 2025-06)

• Oversaw budgets, payroll, AP/AR, and quarterly financial reporting.
• Reduced operational costs through targeted efficiency improvements across multiple departments.
• Ensured full regulatory compliance and managed all tax filings, mitigating risk and strengthening financial controls.
• Directed budget development, investment management, and creation of companywide financial systems.
• Improved cash flow, retired debt, and built reserves to stabilize long-term financial health.
• Developed pricing strategies that increase revenue and profitability.
• Presented quarterly financial results to board members and investors with transparency and clarity.

Chief Operations Officer Responsibilities - Nortem America Corporation (NORTwood) - Amherst, NY

(2022-01 - 2025-06)

• Managed all daily operational functions and organizational workflows.
• Hired, trained, and developed employees across departments.
• Negotiated favorable vendor contracts and strengthened supplier relationships.
• Championed adoption of new technologies to streamline operations and automate manual processes.
• Coordinated communication between sales, marketing, and product development to align strategic goals.
• Exceed sales quotas through effective planning and performance optimization.
• Led trademarking initiatives and managed NOA Dade County product approvals.

Sales Team Leadership - Nortem America Corporation (NORTwood) - Amherst, NY

(2022-01 - 2025-06)

• Built and executed targeted sales strategies to drive growth.
• Managed a team of 15 virtual sales representatives, conducting weekly virtual meetings.
• Developed KPIs and sales matrices to measure performance and improve results.
• Implemented training programs that elevated sales capabilities and increased overall revenue.

Distribution & Production Management - Nortem America Corporation (NORTwood) - Amherst, NY

(2022-01 - 2025-06)

• Oversaw warehouse operations, inventory accuracy, and OSHA compliant safety protocols.
• Managed import/export of nine product lines across six countries.
• Negotiated carrier contracts, achieving significant cost savings without reducing service quality.
• Implemented advanced forecasting models to anticipate demand and optimize inventory levels.
• Established contingency plans to mitigate supply chain disruptions.

Operations Manager - Bond Brothers Inc - Providence, RI

(2015-05 - 2021-01)

• Supervised operations staff and ensure compliance with company policies.
• Strengthened cross department communication to reduce miscommunication and missed deadlines.

Operations Manager - Bond Brothers Inc - Providence, RI

(2015-05 - 2021-01)

• Oversaw facility maintenance and equipment functionality.
• Developed systems and procedures that improved operational quality and team efficiency.
• Managed purchasing, sales, marketing, and customer account operations.
• Analyze workflow data to identify bottlenecks and implement corrective strategies.
• Led hiring, onboarding, and training initiatives.

Business Development Manager - Vegetal I.D - Batavia, NY

(2010-06 - 2015-04)

• Expanded client base through strategic prospecting and relationship building.
• Developed customized client solutions based on market research and pain point analysis.
• Negotiated and closed long-term agreements, consistently exceeding monthly quotas.
• Identify emerging market trends and new revenue opportunities.

Product Manager - Vandal Industries - New York, NY

• Coordinated design and production decisions across internal teams.
• Managed production of 1,500+ SKUs sourced from nine countries.
• Served as a liaison between overseas production, design, and sales teams.
• Ensured one-time, non-budget product launches.

Production Assistant - KHQNY – Kids Headquarters NY - New York, NY

• Supported production operations across multiple accounts including Costco, Walmart, Macy's, and JCPenney.
• Maintain safe, clean work environments and ensure smooth workflow.
• Assisted with diverse tasks across filming and production areas.

Bachelor of Business Administration (BBA) - Business Administration & Management - CCRI

Fashion Merchandising / Sourcing - Parsons School of Design